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The essence that determines whether a company should hire an Ad agency or do in-house promotions is the company’s dedication to marketing. The key marketing areas of focus will be in management, content writing, SEO, SEM, analytics, and Social Media Marketing.
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In-house advertising involves doing all marketing activities by a company itself. Hiring employees who are experts in marketing, SEO, Social Media, content writing, and others is also essential to an in-house marketing team. This will require a small to medium marketing task-force depending on the size of the company. Training a new employee/employees is essential.
Hiring an Ad agency requires evaluating which agency and marketing best fits a company’s modus operandi. Different agencies specialize in different areas such as PR agencies, advertising agencies, marketing agencies, content agencies, design agencies, etc. Most often, a single agency handles multiple departments with respect to marketing.
The cost of in-house advertising is generally much higher than hiring an Ad agency. This is mainly because hiring new employees also includes paying monthly salaries, drafting contracts, cost of training, etc. An Ad agency can be hired based on a particular requirement and payments are made on an hourly, monthly or retainer basis.
Hiring an Ad agency gives a company access to individuals with high industry knowledge and expertise, masters of domains in their own fields. An Ad agency gives one access to an entire team. This may not always be true when hiring an employee or fewer employees. An employee may have a limited level of expertise with respect to SEO or analytics, and another employee will have to be hired.
There is also the cost and time factor to consider when hiring and training an employee. It is also important to note the cost of replacing an employee when advertising in-house. When hiring an ad agency, there is no training cost or replacing cost. A company can switch ad agencies whenever they feel like or even hire multiple Top Digital Agencies.
It is difficult to scale in-house advertising with limited resources and manpower. It is also difficult to hire more new employees (on a need basis) and to fire multiple employees when those employees are deemed surplus to requirements. With an Ad agency, it is easy to assign more people to a particular task and also scale down as and when required.
The best mix will always be an equal proportion of in-house employees and other ad agencies. An in-house promotion will do the basics and the ad agency will undertake those tasks that cannot be done in-house.
Tags: Ad Agency, Content Marketing, Digital Marketing, SEO
