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Twitter followers aren’t just a vain measure of one’s popularity anymore. In today’s world, social media is a powerful business tool. You have the potential to reach millions of users with the click of a button. Your messages, thoughts, and ideas can instantaneously reach people all over the world, and you can have quite an influence on them. The business possibilities are endless as Twitter alone has over 300 million monthly users, and the best part about all of this is, it will cost you almost nothing. No matter where you’re at right now, it doesn’t hurt to boost your followers, so here’s a quick guide on how to increase your Twitter followers.
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One of the best things about Twitter is the visibility you have.. You have the ability to reach people outside of your immediate follower’s circle by using hashtags. You can incorporate trending hashtags into your tweets, or you could use the ones that are relevant to your brand. This would connect you to people with similar interests and potentially increase your following.
Your profile is essentially your pitch, it’s the first thing people notice and plays a large role in determining whether or not someone chooses to click that follow button. Your profile should be appropriate to your brand so that people know what they’re in for. You need a memorable display picture, a cover photo and a curt bio that sums up who you are and what you do. Although these factors may seem trivial or unnecessary, it is an essential step you must take if you want more followers.
In order to attract people from outside Twitter, add a link to your account wherever possible – your website, blog and all your other social media accounts. This would make following you quick and efficient.
Tweeting regularly will increase your engagement and visibility, and this will bring you more Twitter followers. You must maintain a good balance of quantity and quality. Keep your followers engaged and updated, don’t bore them with mundane details. A study by track social found that 3 – 5 tweets per day is an optimal amount. Engage with other accounts that are similar to yours. Mention them in your posts and reply to their tweets, as their followers can see what you said, and may choose to follow you.
Twitter has a global reach, and the issue with this is different time zones. At any given moment, one half of your core audience could be busy at work during the day. While the other half could be fast asleep, tucked into their beds at night. Find out where your target audience is from, and tweet in accordance to that. Research says that the optimal hours of tweeting are between 12 – 3 PM. But this could also have its drawbacks, as the competition is also high. The best solution is to take a look at your own Twitter analytics and curate your content to whatever suits you. There are a bunch of tools out there that can help you schedule your tweets. This is based on your preferences and that is incredibly helpful.
Reach out to other social media influencers or brands that are similar to yours that already have a considerably large following could give you just what you need. Depending on how big the account is, a simple reply, retweet, favorite or even a shout out will send on an influx of users your way, who could decide to stay.
When it comes to interacting with your Twitter followers, Wendy’s, their popular fast food chain stands out. In 2017, they went viral for “trolling” and “roasting” their competition as well as their followers. However, their tweets are not just witty banter, it was an ingenious marketing strategy. It brought them an immense amount of visibility. Their best tweets were being shared on other social media platforms as well. After this stint, they gained around 3 million followers in just 6 months. The point is, you need to engage with your followers. Interaction will make them feel acknowledged and validated, it will show them that you care. Reply to all the tweets you were tagged in, and respond to direct messages, no matter how silly they may seem. This will help you build a friendly, trustworthy brand image, which will attract more followers.
Visual content does much better in the Twitter sphere. While there is nothing wrong with text-based tweets, generally, the ones that contain images, GIFs, and videos get more favorites and retweets than ones that don’t. Due to the limit on the number of characters that can be used, you can say so much more in a picture. You should consider connect with expert for your content marketing strategy.
Tags: Content Marketing, Social Media Followers, Social Media Marketing, Twitter
