Inbound Marketing Explained

Inbound marketing is a business technique and methodology that draws customers to your offerings – be it products or services. This technique is often deployed in the form of content marketing, search engine optimization, search engine marketing, as well as social media marketing. By forming emotional connections with customers, you aim to provide what they are seeking for and solve their existing problems. In this video from the Web Marketing Series By NickMetrics, we’re going to discuss inbound marketing and explain how you can use it to your advantage:

Point #1 – Search Engine Optimization

Search engine optimization is a fundamental part of effective inbound marketing. Well-structured site design and other Search engine optimization best practices will propel your company to the top of search results. When that happens, many will see your content. If targeted at the right audience, you might bring in the right leads and turn them into real customers.

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Point #2 – Content Marketing

One of the most common yet powerful form of inbound marketing. Content marketing plays an essential role in driving traffic and many companies are starting to recognize the long term benefits of content creation and strategies. If content marketing is done right, you’ll be looking at potential leads, knocking right at your door.

Point #3 – Social Media Marketing

67% of adults use social media to share information. This is the info you can’t deny and ignore. Popular online communities like Facebook, Twitter, Pinterest and Etsy are where your customers are. So social media marketing is the way to go.

Point #4 – Live Event, and even Webinars

Not many have done this but plenty have also jumped on the bandwagon with online webinars and live events. Other inbound marketing materials include, but are not limited to videos, whitepapers, eBooks, newsletters, and public speaking amongst many others. Remember, an opportunity to share valuable content at anytime, anywhere is the opportunity for inbound marketing.

Start creating quality content, interact with your clients, and in short – use inbound marketing to enhance the quality of your business, and attract customers. Got a question? Hit the comment button below!

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Tags: Content Marketing, Inbound Marketing, Search Engine Optimization, Social Media Marketing, Web Marketing