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5 Ways to Enhance Your Content Performance Tracking with Google Analytics
💻 Install Scroll Tracking
💻 Track Video Usage
💻 Track Clicks on Social Share Buttons
💻 Collect Article Author & Category
💻 Track Comment Submissions
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#engine #search #searchengineoptimization #searchengine #searchengineoptimisation #engineersday #marketing #marketingdigital #marketingestrategico #marketingdigitaliniciantes #onlinetraffic #traffickeronline #google #Googleanalytics #performancetracking
How To Increase The Traffic Of An Online Gambling Sites
💻 How-to #1: Search Engine Optimization (SEO)
💻 How-to #2: Targeting your audience using gambling targeted traffic
💻 How-to #3: Affiliate programs
💻 How-to #4: Social Media Marketing
💻 How-to #5: Email and SMS marketing
💻 How-to #6: Referral programs
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#engine #search #searchengineoptimization #searchengine #searchengineoptimisation #engineersday #gambling #sportsgambling #onlinegambling #gamblingschool #marketing #marketingdigital #marketingestrategico #marketingdigitaliniciantes #onlinetraffic #traffickeronline
Things You Should Know About Fragment URLs
👨👦👦 A Fragment URL Specifies A Location Within A Page
👨👦👦 Fragments Are not Sent in HTTP Request Messages
👨👦👦 Anything After the First # is a Fragment Identifier
👨👦👦 Changing A Fragment ID Doesn’t Reload a Page but Does Create History
👨👦👦 JavaScript Can Use window.location.hash to Change Fragment IDs
👨👦👦 Googlebot Ignores Fragments By Default
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#url #searchengine #searchengineoptimization #searchengineoptimisation #searchengines #engine #search #engineersday #seo #marketing #marketingdigital #marketingestrategico #marketingdigitaliniciantes #business #branding #googleads #socialmediaexpert
Did You Know?
On average, the open rate for welcome emails is 82%
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Did You Know?
Link building is the most difficult SEO tactic, according to 65% of marketers
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#searchengine #searchengineoptimization #searchenginemarketing #searchengineoptimisation #searchengines #searchengineranking #searchengineoptimizationtips #searchengineoptimizationseo #searchengineoptimizationservices #searchengineadvertising #searchenginejournal #searchengineoptimizationtools #searchenginevisibility #searchenginemarketingspecialist #searchenginemarketingagency #googlesearchengine #searchengineland #searchenginewatch #searchengineoptimaztion #searchengineoptimizationhelp #searchenginerankings #searchengineoptimizationist #searchengineoptimizationexpert #searchengineoptimazation #searchengineexperts #searchengineoptomization #searchengineoptimizationarizona #searchengineoptimizationmarketing #searchenginestrategy #searchengineowner
Did you know?
Infographics are liked and shared on social media 3 times more than other types of content
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#infographic #infographics #inforgraphic #infographicdesign #infographicsdesign #infographicz #infographicdesigner #fitnessinfographic #informationgraphics #videoinfographics #infographicoftheday #infographiccompetition #businessinfographic #infographicvideos #infographicone #infographictemplate #geographicinformationsystems #fitnessinfographics #amazingslideinfographic #infographicseries #infographic_design #dailyinfographic #foodinfographic #infographicresume #infographicvideo #infographicsproject #bernamainfographics #infographicbooks #beautyinfographic #realestateinfographics
6 Reasons Why Customer Aren't Opening Your Emails
⌨ Unclear call-to-action
⌨ Bad design
⌨ Default preheader
⌨ No list segmentation
⌨ Email not responsive
⌨ No personalization
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9 Metrics That You Can Use Google Analytics To Track
🖥 Volume of download
🖥 Volume of the outbound link clicks
🖥 Affiliate link clicks
🖥 Number of form submission
🖥 Page scrolling depth
🖥 Know who is the most popular blog authors on your site
🖥 Know your user most-read topic
🖥 Ecommerce sales data
🖥 Sales funnels tracking
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#googleanalytics #googleanalyticscertified #googleanalyticstips #seo #digitalmarketingagency #googleads #socialmediaexpert #analytics #dataanalytics #businessanalytics #bigdataanalytics #google
The Power Of The Referral Program
👨👧👧👨👦👦 Creates loyal customers
👨👧👧👨👦👦 Leads to WOM (word of mouth)
👨👧👧👨👦👦 Provides influential advertising
👨👧👧👨👦👦 Produces more trust
👨👧👧👨👦👦 Creates more sales
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This year has seen some significant changes to Google’s phrase match. They recently announced a broadening of their match criteria. This is a huge win for anyone who would want to promote their business in search engine. These changes mean that online ads would have a much broader reach than they did before. Businesses and also websites will potentially see a substantial surge in traffic. But what does this all mean and how will it affect your company? And what is the best way to make the most of these changes? A while ago, Google Ads announced some massive changes to its phrase match modifies, making it significantly easier to promote content online. Before we get into the changes, let us take a look at what phrase match is.
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Have you ever looked up something related to dogs, for example, and suddenly you see ads for dog food everywhere you go? This is Google’s phrase match at work. It allows advertisers to target their audience using particular words, also known as keywords. Essentially, this means that people will see advertisements related to the phrase they look up.
Not too long ago, all advertisements had been exact match keywords. This meant that for their advertisement to be visible, a person would have had to search for the same keywords that the advertiser bid on. Although this was restrictive, it gave the advertiser control over who exactly they targeted. It also gave them control over the budget, which, when successful, would have resulted in a high ROI as it was guaranteed that those adverts would only reach those individuals who were interested in that product or service. But as you can tell, exact keywords would have its disadvantages.
This is why Google Ads is expanding its criteria to make the exact match keywords, well, not so exact. Instead, close match keywords were adopted. This began in 2014, where common misspellings such as “cat food,” plurals and other such minor variations of search terms were also considered to be a match. In 2017, they further expanded their criteria to include variations in word order, so “how to fix a flat tire” and “flat tire how to fix” will yield the same results. Another change was function words, as the addition or omission of words like “and” or “in” or “what” wouldn’t make a difference. The searches “how to do the best in sports” and “sports betting how” would be able to see the same advertisements.
And this brings us to the most recent update. Google Ads has now expanded its criteria to include close variation keyword, which would work as a broad match. They now include the same meaning words. This means that “day-care” will be the same as “place to take care of my child in the day”, and “farmhouses near me” would be the same as “barns near me’, “handbags” would be the same as “women’s purse”, or “shortbread cookies” is the same as “ shortbread biscuits” and so on. Google Ads pretty much understands the implication of the search and matches them up with relevant ads.
Tags: Close Match Keywords, Google Ads, Marketing Insights, Phrase Match
