Digital Marketing Tool – Web 2.0

Hi everyone, I’m Gladys and welcome to the continuation of our Digital Marketing 101 video series. Today, we shall be looking at another critical digital marketing element known as Web 2.0 technology. This video attempts to define what it means, and the key features that make Web 2.0 a viable marketing tool. Simply, web 2.0 can be defined as internet applications that accommodate sharing and collaboration opportunities to users purposely to enhance their online expression. Technically, it is the business revolution in the online industry, which is a result of the transition to the internet as a platform, as it attempts to understand the success rules on such a new platform. The web 2.0 is the improved version of the first worldwide web whose characteristic is in the change from static to dynamic or user-generated content as well as social media growth.

Here are some examples of Web 2.0 Applications…

Some examples of the web 2.0 technology which can be deployed as a marketing tool for any business include hosted services (Google Maps), web applications (Google Docs, Flickr), Video sharing sites (YouTube), wikis (MediaWiki), blogs (WordPress), Microblogging (Twitter), podcasting (Podcast Alley), social networking (Facebook), among many others.

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What’s this Web 1.0 vs Web 2.0?

The major difference between web 1.0 and web 2.0 is that web 2.0 websites allow users to create, share, collaborate and communicate their work with others without necessarily requiring any web design skills. Obviously, this is consequential in this present era.

And here’s a list of Web 2.0 features…

• Rich user experience
• User as a contributor
• Long Tail
• Folksonomy: Free Classification of Information
• User Participation
• Basic Trust
• Dispersion

However, what are its use & impact?

Web 2.0 has proven to be a powerful lure for an enterprise owing to its promise of interactivity to get more employees into daily contact at a reduced cost. Not only that, the tools help and allow for greater participation in projects and sharing of ideas for better thought-out design and efficient production.

Thank you for watching! For further information on digital marketing, please stay tuned for more videos on the digital marketing 101 series by NickMetrics.

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Tags: Flickr, Google Docs, Marketing Tool, MediaWiki, Web 2.0, WordPress, Youtube