Power Of Schema Markup

The process of preparing your website to be indexed by search engines is known as Search Engine Optimization, better known as SEO. Technical SEO is an incredibly vital step within the whole SEO strategy. The reason it is referred to as ‘technical’ is that it does not directly involve anything with the actual content on the website. Technical SEO is only concerned with optimizing the infrastructure of the website. Needless to say, if a website has weak technical SEO, no amount of effort will generate the expected results. Technical SEO prepares a brand’s site so that search engines can then access, crawl, interpret and index a website’s content accurately.

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What Is Schema?

Schema is a type of data markup that websites include in their HTML. The goal is to improve how various search engine crawlers dictate how the page is interpreted, processed and represented in SERPs. Once a schema markup is added to a particular webpage, it generates and displays a description of the content. This content appears in search results. This description is commonly referred to as a ‘rich snippet’ and appears in the search results, directly under the title of search. Schema is, therefore, critical when it comes to matching the searchers intent to the desired content. It also becomes crucial data for helping search engines satisfy queries more comprehensively and effectively. The job of schema markup is to provide additional context to an otherwise ambiguous website so that search engine crawlers understand precisely what type of content it is and its intention on that site. It is safe to assume that searcher intent becomes more valuable to search engines.

Types Of Schema

Various types of online content can benefit from a schema markup. Some examples include blog posts, podcasts, videos, events, and reviews. Depending on the markup element, there are few ways to assign schema for your site. Currently, experts recommend one of 3 languages for websites to use while adding schema markups to their online content.

• JSON-LD: In addition to being google’s preferred markup method, JSON-LD also happens to be the simplest in terms of implementation. This method is used to encode structured data on a page. Then annotate page elements which in turn creates a more organized structure for the internet.
• Microdata: Microdata is explicitly used to insert structured data into pre-existing HTML content. This method is relatively more tedious as developers must individually tag each element that requires a markup.
• RDFa: RDFa is used mostly in header elements. This method involves the introduction of HTML tag attributes that correspond to the specific content to implement structured data.

Advantages Of Schema

Schema markups also set useful websites apart from their counterparts in an extremely saturated environment. Schema markups help brands bridge the link between the number of browsing customers and those leading to conversions. A schema also plays an essential role in visibility in the SERPs by enhancing a search result and making it look more detailed. Viewers are more receptive to search results that satisfy their queries effectively. Therefore, increasing the site’s clicks. Here are a few tips that our experts recommend to make your schema markup as useful and as practical as possible:

The More You Markup, The Better

There are various elements on websites that you can markup with schema and professionals recommend that the more you markup, the better results for your site in the long-run. Therefore, developers should be mindful to only markup the content that users can see. And of equal importance, to avoid applying schema on internal or developer pages.

Be as specific as possible

Generic markup will not provide web crawlers with enough qualitative information to help them index your site better. All the technical work you invested in will end up not adding value to your site. Spend time on individual pages of your site and add unique schema markups that make sense of each one.
Update existing schema as needed

Many webmasters will confirm that SEO is not a one-time process. All aspects of SEO, not just your schema markup, require routine inspection and updating. It is crucial to re-evaluate the relevance of your schema and make adjustments as the situation demands. Add schema Markup with intent Agreed, schema markup isn’t the most glamorous or exciting SEO task out there. However, a proper schema will surely improve a website’s external mechanics, traffic as well as visibility.

Tags: JSON-LD, Microdata, RDFa, Schema Markup, Technical SEO