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Link building is intentionally identifying spaces that a website can link to one’s content. The method of link building creates awareness among audiences that may be interested in the same or a related subject matter. Today, the inherent value in the role that link building plays has become a debatable subject. The purpose of link building is controversial because some critics reject such a method while the rest remain strong advocates of blog commenting still working as a link building method.
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Critics of this method suggest that it was popular in the past when it ‘actually worked’. Keeping that in mind, critics viewed the link building approach in the present context as having little to do with the service of content that is insightful and useful. The critics felt it instead had more to do with content that is self-serving in terms of its main motive, i.e. link building, while also holding minimal value within the generic and irrelevant links supplied. Link building was initially a great way of growing traffic within one’s website. Link building also exists as a platform where an exchange of valuable ideas is possible in a simple and essential form of commentary. Every site owner was aware of the benefits that user comments generated as useful information relating to the site’s main content could very well increase their ratings. A surge in the number of comments not only served as a secondary layer of information for a website’s targeted audience but also helped add an engaging perception to the website in itself.
Many became aware that it was easy to integrate links into comments and posts of the websites intended. And several of these links have roots in personal or manipulative agendas. Comments considered nothing but spam caused significant strains for webmasters and site owners alike. Thus, fueling the need for Google’s ‘No-follow’ attribute. The No-follow attribute followed the idea that content shared on Google’s forum had to meet expectations of substantial and significant content. These sites earn backlinks fairly, and not through scams or spam farm links.
Currently, a system to understand the essence and identity of particular links are in use (determined by the UGC or user-generated content attribute). The UGC attribute is essential for all UGC forums that regard broadcasts such as comments or posts. The second attribute, also known as the “Sponsored” link, is intended to distinguish between links. Intentional links or part of advertising, from the links that exist within the leading site and the latter, is without any kind of endorsement paid to them (following the Nofollow attribute).
Nickmetrics also suggests a few pro tips by which one can ensure a better link building method. For example, it’s important to consider:
Thus, we can infer that blog commenting as a form of link building does still hold some value in today’s world despite it becoming relatively more difficult to link-build in our present-day search engines. This slight hardship stands as a testimony for why this method is not obsolete. As with time, Google has exhibited a continuous effort to polish and refine the system in itself. We are thus pushing towards more reliable subject content versus pitful farms.
Link building, therefore, isn’t on its way to oblivion. But rather, this SEO approach has found a constant state of evolution, within its sphere of business and activity.
Tags: Blog Commenting, Dofollow, Link Building, Nofollow, UGC
