Link Building With Forum Posting

Modern businesses are always competing against other brands to get their content in front of relevant users. Over the years, there has been some debate regarding the utility of link building and how effective it is. But this doesn’t change the fact that Google, the leading search engine in the world, has a core algorithm based on link building. A recent report by google also revealed that ranking is very hard without link building and useful content to back it.

(Subscribe To Nickmetrics Youtube Channel)

What is a link?

A link/hyperlink here refers to a connection between a source or reference page to the desired target page. Marketers must understand where the value and potential risks of link building stem from. Most of the groundwork for an efficient SEO marketing campaign is in proper link building across sites.

Why is link building important?

Google reiterates that the reason links are essential because Google discovers websites mainly through backlinks. Links generally lead to great content which is what eventually helps a website rank. Links are also a great way to pass information and trust through different sites. There are several link building methods brands can use. Some of these include blog commenting, forum posting, web directory links, article marketing or guest posting, reciprocal linking etc. All in a bid to improve link building across the web.

Is forum posting an effective link building method?

Discussion forums and discussion board forums act as social networking sites. Users and brands use these forums to interact, share information, discuss products and discover new interests. Similar to on social networking sites, proactive engagement and constructive participation within these discussion forums can be a significant driver for plenty of quality traffic for brands. Simultaneously this method increases the site’s backlink count. It can also increase page ranking and also improves brand visibility. Forum posting is especially effective for businesses with a niche market.

Subscribe To Nickmetrics Telegram Channel

Advantages of Forums as Link Building Method

Forums are a great way to build brand awareness and direct traffic. The other advantages of forum posting are that some forums allow signatures either with anchor text or just URL. Any changes made to this signature or anchor text over time would result in ensuing ups and downs in rankings. Although forum backlinks are one of the top link building methods, you will find that not that many SEO link builders are currently using it–mainly, because they are the toughest links to get.  Here are a few recommended tactics to keep in mind while engaging in forum posting.

• The page rank of the forum does not matter as much as the position of the website on which you are going to submit your post. High ranking PR forums are cached and indexed more frequently than low PR forums. So marketers are always advised to check the relevant forum’s inner page rankings as well.
• Brands should strike a balance between do-follow and no-follow links in signature. This is to give the impression of a natural link building strategy. However, it is mainly the no-follow links that improve a site’s rankings considerably.
• Do not simply copy and paste content from article directories to create contextual links. Google penalizes sites that have backlinks from any duplicate text. This method is quite dangerous and will adversely affect your brands, so avoid spamming forums.
• Some forums allow 4 links instead of just one. In this case, linking a single URL with 4 different anchor texts will result in google only reading one link and the other 3 will go to waste. Therefore it is recommended that marketers link 4 different URLs with their respective anchor text.
• Instead of wasting marketing resources on many forums invest time in finding the right forums that are related to your niche. Brands can easily do this by using keywords and Google operators.

 

View this post on Instagram

 

A post shared by NickMetrics (@nickmetrics)

 

View this post on Instagram

 

A post shared by NickMetrics (@nickmetrics)

Tags: Forum Posting, Link Building, Search Engine Optimization