Importance Of Video Thumbnails In Video Marketing

Hi everyone, I’m Chandni and welcome to the Video Marketing web series by NickMetrics! Today we shall be looking at another means of getting your videos more clicks, shares and likes. Whether or not you believe it, the good old video thumbnails can make a significant difference in the number of views your video gets. Most often than not the idea of using a video thumbnails to optimize a video gets overlooked. But the truth is, a well-designed and structured thumbnail plays a key role in optimization.

Subscribe To Nickmetrics Official Telegram Channel

Importance of a video thumbnails

The importance of a thumbnail optimization for video marketing is the following:

They are critical for search and video traffic

When you make a query on Google, YouTube, or other search engines, the first thing that captures your attention is a thumbnail of the video. They are probably the most regarded factor that attracts people’s eyes; playing a pivotal role in web searches and also to gain more clicks and increased views.

Increased conversion rates

Since the purpose of creating great video content is to drive a reasonable amount of conversions, your content must first be seen. Therefore, an attractive and eye-catching thumbnail will help spark viewers’ interest, which consequently impacts your conversion rates.

Video thumbnails speak volume about your content

Those seemingly insignificant little snapshots of your video can serve as mini-posters, expressing the content of your video. If you desire an accurate video thumbnails and one that is so accurate, you’ll have to customize them to suit your needs. Video thumbnails are an excellent way to focus on stories first instead of sales. Also, it is a way of using the first few seconds of your audience very wisely.

Remember, when creating the right poster-frame thumbnail, make sure to:

• keep them bright,
• high-contrast,
• visually compelling,
• well-framed,
• good composition,
• clear and in-focus

With experience and practice, you’re surely on your way to optimizing quality thumbnails for your videos! To know more about video marketing tips and strategies, stay tuned for more videos in this Video Marketing web series.

Thank you for watching.

Facts & Stats About Video Marketing

 

View this post on Instagram

 

A post shared by NickMetrics (@nickmetrics)

Tags: Video Thumbnails, Youtube