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One of the most frequent questions during website optimization is, do hash signs have any influence on the site’s Search Engine Optimization efforts? How Google treats fragment links? Are they overlooked? What’s the accurate way of using them? The answer is pretty complex since it can vary from situation to situation. Basically, we can see that a lot of people simply don’t know the answer to this question. That’s why we’re here today to try and help you with it. We are going to discuss:
Without further ado, let’s go…
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When a hash (#) is in the URL, it’s called a fragment links. From the past perspective, we can see that these were used for setting the position for the browser’s document into a certain location on the page. In case when URL leads to the document, hash has the task of pointing to a section of the document in question. Usually, there is some information after the hash sign. They can be called either a fragment identifier or more commonly, anchor tag.
Generally speaking, the only way you can interpret anchor tags is through a local server. In case you have anchor tags following links from the same website, they will be considered as pages that refer to only one search result. That doesn’t refer to the URLs with #. Instead, it refers to ones to the information placed before them. This is the main reason they aren’t good for SEO. They don’t refer to pages, located after a hash sign, instead, they refer only to those before them.
However, a couple of years ago, we could see that Google officially stated they fragment links shouldn’t be used by SEO professionals. It was widely recommended removing all of those from links. Because it doesn’t point directly to the page in question. Therefore, we could see that many people aren’t aware of anchor tags since they aren’t in use among the highest percentage of newly launched websites.
In case you have a website, launched a couple of years ago, the chances of you having one of these kinds of anchor tags are pretty high. Fixing this issue isn’t hard and it doesn’t require too much of your time. You can fix it by going to the link you want to change. Find the HREF part of code that has hash sing near it, as a value. You can change it from hash from the direct location of the page you want to link to. By doing this, you will provide the actual location of the page you want. Remove the sign that makes it indefinite according to the newest standards of Google.
As we’ve mentioned already, not many people are aware of this problem, so, it can be the cause of many negative impacts on the site’s SEO. Luckily, John Mueller, a high-ranking Google official sent a clear message about it on Twitter. John Mueller stated that anchor tags don’t have the same function as they had before. So, it makes sense to completely remove them and insert the exact location in the form of a URL. By doing it this way, you will have a much clearer code that will be much more beneficial to SEO.
10 Facts About Link Building
Tags: Fragment Links, John Mueller
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