Facebook Lookalike Audience Explained

Hi everyone, I’m Gladys and welcome to the Digital Marketing 101 web series by NickMetrics! In today video, our main focus in on Facebook Lookalike Audience. What does it mean? And why is it even important as a digital marketing technique?

Question 1– What is a Lookalike Audience?

Simply, a Lookalike Audience is a method of reaching new people who are likely to be interested in your business because of their similarity to the set of best customers you currently have. Creating a Lookalike Audience means you will choose a source audience created with your pixel data and mobile app data or in some cases, the fans of your page. Thereafter, you will determine the similar qualities of these people, that is their demographic information or interests. The goal is to find people who look like (are similar to) them.

Basically, smaller audiences are proven to match your source audience much better closely. While you can increase your potential reach with a larger audience, the consequence of this is that it reduces the level of similarity between the Lookalike Audience and source audience. We would recommend a source audience of about 1000-4500 people because source quality is of utmost importance as well.

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Question 2–How to create a Lookalike Audience

Before getting started, you must be the admin of the Page or pixel you want to create a Lookalike Audience from. Also, you need to have the role of an Admin or Advertiser to make a Lookalike Audience from a Custom Audience, which also applies to when creating a Lookalike Audience from mobile app installs data.

Follow these simple steps:

1. Go to your Audiences
2. Click the Create Audience drop-down, and locate the Lookalike Audience
3. Click on this and choose your source.
4. Choose the country where you target to find a similar set of people
5. Choose the desired audience size
6. Click on Create Audience

If you are the type with a good idea of who your ideal customer is, Lookalike Audience aids the dissection of your existing followers and user base to find their common grounds. Hence, you minimize the cost of acquisition. To know more about how to use to promote your business by adopting digital marketing methods, please stay tuned for other videos in the Digital Marketing 101 Series by NickMetrics.

Thanks, and good luck!

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Tags: Facebook, Facebook Ads, Lookalike Audience