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You’ve invested a lot of time and resources to create high-quality content for your website. Now, it’s all optimized and posted on your website. You even have promoted it on all your social media accounts. However, the number of new visitors isn’t as high as you thought they would be. This is not a comfortable situation to be in; we are pretty certain in that. However, that doesn’t mean you should give up on your work. This is one of the commenting problems you can stumble across when you are in this line of work. Maybe you weren’t aware, but there are a lot of ways you can improve these numbers. One of these ways that stand out from the crowd is content syndication. Let us talk about all the particularities about this method.
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Content syndication is the process of re-publishing the content that was posted on a different website. The content can be re-published as of a whole, or it can be edited to some degree. The details related to the length heavily depends on the publication and idea behind it. The website that created it originally will be credited, and the website itself will be awarded backlinks.
The concept of content syndication is pretty similar to guest posting when observed from the reader’s perspective. However, the devil is in the details. The only difference between guest posting and content syndication is that the content was already posted on some other website, which is credited on the republisher’s website itself. This is a perfect chance for it to be published on some of the most credible websites in the industry. If it appears on some of the most credible sites in your industry, you can be sure that this is just the beginning of a pretty beautiful journey. Since every credible site has a lot of visitors, your content can appear on some of the most credible sites in the world like Forbes, Business Insider, CNN, BBC, New York Times, etc.
Since we know that syndicated content is a duplicate, some harms could go your way, especially with SEO. The reason is Google algorithm is not a fan of having different versions of the same content. Thankfully, there is something you can do about that. You can avoid all the penalties from Google if you make the syndicated content into SEO-friendly content by indexing it properly, both on the syndicated version and the original one.
Now, we will see what the actual benefits of syndicating your content are.
We’ve mentioned that there are potential problems with SEO due to the syndicated content. However, if SEO is done correctly, it can provide a plethora of quality backlinks to the original author. Also, there is the question of the bonus of controlling the anchor in the backlinks, which only adds to the overall SEO.
Syndicated content offers the possibility for your brand to reach the audience that never knew that your brand exists. Some of the websites that are known for using this type of content are some of the most credible ones you can find. Therefore, you can expect a massive following to fall right into your lap, which offers some great possibilities for the future.
The appearance of your content on some of the high-authority websites is going to inflict a significant boost to the brand’s reputation. Since we know the fact that people believe in credible sources, the author’s brand will undoubtedly face a massive growth in reputation.
Tags: Business Insider, CNN, Content Marketing, Content Syndication, Forbes, New York Times
