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Dropbox is one of the most valuable startups in the world. Did you know that the team behind it managed to attract so much interest and increase the company’s worth by investing only a symbolic amount of money into advertising? Even without investing too much money in marketing, the company is now worth around $4 billion. Also, the company claimed half-billion users back in 2016.
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This success was achieved in only seven years, which is pretty impressive. Plus, the company is steadily growing ever since. Surely, you will ask yourself what they have done to have this much success. They’ve implemented a wide array of different features. These features had a significant role in making this business as big and successful as it is now. Without further ado, we are going to take a look into their case in greater detail.
When you visit a websites’ landing page, you will see the description of its product. Also, it features a short introduction video, which explains to the user how to use it properly. What’s interesting to know is that the website had this explainer video from the beginning. Even though it could be argued that the site’s landing page doesn’t have a lot of options, we can see that it has just enough features. Surely, the company wants the site’s visitors to click on the sign-up button and register themselves. Since we are talking about a completely free product, the website urges its visitors to try it out almost immediately. Instead of providing users with an opinion, Dropbox introduces itself clearly and offers its services.
With the landing page being so simplistic, it makes perfect sense that the sign-up process needs to be as simple as it can be. There is only a handful of personal data the website asks for, first name, last name, email, and computer name. Surely, you will need to submit the password of your choosing. After that, download and setup are even simpler, and it will not take anyone for more than a few minutes before the process is complete.
The company always encouraged its user to promote its product by giving them additional storage for their files. Just by sharing on Dropbox’s content on social media like Facebook, Instagram, or Twitter, users could get an upgrade. This decision had an exceptional effect, bringing many new people to the brand and establishing stronger ties with loyal customers. This was one of the key things for the company’s success.
Due to the nature of the app itself, we can see that being available on many different platforms is essential for Dropbox. Surely, people need to access their documents or products everywhere. Naturally, this means that users will be able to use this software on every possible platform and device. However, there is one platform Dropbox was interested in from the start, and we can see that the company made the right move. We are talking about Ubuntu (Linux). Common folks don’t know that Linux has more than 20 million users all over the world. Since there was a serious lack of apps for this platform, the company decided to give it a go anyway. The result was exceptional. It is estimated that around 2% of Dropbox users use only Linux. This could mean that there are one million users who use these Linux and Dropbox exclusively.
We’ve already mentioned that the company didn’t invest too much money into marketing. There wasn’t any need for that in the first place due to software availability and effectiveness. But, it should be said that no marketing strategy in this world wouldn’t help this brand if the product weren’t an exceptional level. So, it shouldn’t come as a surprise the brand managed to attract so many users in just a couple of years.
Tags: Dropbox, Landing Page, Marketing Strategy
