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You’ve probably come across this post looking up Op-Ed content. You want to know what’s it all about, how it will help your website, and how you can create it. Luckily, you’re going to find all of that today. Here’s Op-Ed content explained in detail.
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Op-Ed is an opinion piece that opposites the editorial page – hence the name. Traditionally, it has been published in print media, but a few decades ago, this type of content made its way onto the World Wide Web. What is Op-Ed content used for? Publishers use these authors outside their publication or website to spread certain ideas and encourage their readers’ conversation. Op-Ed content is also there to help people and/or organizations communicate educated opinions to an inexpert audience. Sometimes, publishers and owners will turn to freelance writers for this type of content. Other times, they will hire a dedicated writer for the job.
An average company will use an Op-Ed company to state something important or to address a certain situation. They will publish an Op-Ed article on their website and place it in a spot where their readers will be able to find it right away. Often, a biographical paragraph will accompany the piece to give the author credibility and to establish authorship. If the author is a respected and recognizable figure in the industry, the readers will recognize him instantly. That would make the article even more credible. To write a good Op-Ed article – whether you want to write it yourself or hire a freelancer to do the job for you – you need to understand your audience. That way, you can express your opinion in a way they understand.
How can you create Op-Ed content? As we said, you can do it yourself or have it written by someone else. Whatever you decide, you still need to have a clear direction in which the content should go. Here are a few things you need to keep in mind:
You don’t want people second-guessing you or themselves. You need to have an opinion and to know how to express it clearly and concisely. If you confuse your audience, they won’t have much trust in you or your business.
Your Op-Ed article needs to start with a hook that will get the audience’s attention right from the get-go. Think about your target audience. Avoid any industry jargon. You want to hook regular people, not only industry experts.
Any claim you make needs to be supported by data. You can’t make random claims without any evidence. Use statistics to reinforce the points you’re making. Statistics may also be great for hooking the readers.
In the end, you need to have a call-to-action. You can’t leave your readers hanging. You need to give them an action to take to solve the issue you discussed in your article; if your business can help them with the issue, even better.
That’s what Op-Ed content is all about. Now you know what its purpose is, who needs it, and how to create it. If you don’t want to go over the article numerous times, here’s what you need to remember about Op-Ed content:
By creating serious Op-Ed articles, you’ll be able to engage your reader base, make them join in on the conversation, and establish your business and knowledgeable and trustworthy brand.
Tags: Content Marketing, Content Marketing Strategies, Op-ed Content
