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If you’re an online merchant, you have to come to peace with one thing: most people aren’t aware they need something until someone puts it in front of them. That means most people who could use your product aren’t out there actively looking for it. They’re just sitting, browsing through their timelines, waiting for someone to show them what they need. To sell your products, you need to find a way to attract people to your website. And there’s no better tool to use than lead magnets. You’re not sure what they are, so let’s start by explaining.
As we said, people won’t buy your product unless you put it in front of them. You need to give them a reason to visit your website. That’s the first step they need to take to become loyal customers for years to come. What can you do to attract them to your website? In the past, even a good ad copy was enough to attract people. The great written content was also a good tool in the past. Why not try them now? Because due to the number of advertisements and content posted online every day. You need to provide exclusive content. That’s where lead magnets come into play. A lead magnet is a high-quality piece of content that will show Internet users that you’re running a serious organization full of niche-specific experts. This will entice them to make the first step to becoming regulars.
To help you understand how you can boost your campaign with lead magnets, let’s look at a couple of examples and see how experienced marketers use them in action. And let’s begin with…
Swipe files are compilations of templates and other resources that you’d want to swipe and refer to them later. This includes blog posts, sales letters, page copies, or even emails. While unorthodox, swipe files work great as lead magnets, achieving close 70% conversion rates in some cases.
Everyone wants at least one free ride. If you’re selling a digital product or running a SaaS company, you can attract people with a free trial. Offer between 1 and 4 weeks of free service and you’ll be able to convert a good amount of leads into paying customers.
A good way to give value to your leads is through free training programs. By offering to teach them how to perform a certain action, you’ll attract many people, and many of them will stay. You can record a couple of instruction videos, which you can send them in exchange for their email address.
Your customers-to-be are already interested in your industry. They want to know the ins and outs. You can provide good content by conducting case studies, having a professional copywriter package them, and offering a PDF file containing the case study to your leads, free of charge.
Want to show off your expertise? Write an eBook about a topic relating to your industry. This will pique the interest of any random person with a marginal interest in your industry. Ask your leads to create a free account on your website and give them an eBook in return.
Your website visitors need some motivation to become your customers. Give them a piece of content that will act as a magnet, draw them in with their power, and make them stick to your business. Just remember that your lead magnet should be short and sweet. Long ones usually don’t convert better
