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One of the most important steps of every SEO strategy is to establish and claim a local business GMB or Google My Business listing. Becoming a part of these lists can provide significant help to businesses in terms of displaying organic rankings. By doing that, they can provide all the most important things like phone numbers, payment methods, business hours, and general company info. Over the last couple of years, Google included some new features to provide companies with many more opportunities to enhance these lists and help them to attract more viewers over some time. Furthermore, these features have a pivotal role in ranking businesses on search engines. Sadly, many companies claim Google My Business listings, and they immediately forget about it. So, we would like to provide you with a couple of tips to prove why this is a mistake.
It doesn’t matter if you manage only one local listing or a hundred of them; you can be sure that any kind of inconsistencies will hurt your search ranking. Therefore, it will act as some kind of barrier to customer discovery. That’s why your business needs to have a pretty consistent sharing across the web, meaning across with all the shares you’ve made on your social media platforms. We are fully aware that this sounds pretty simple, but we assure you it’s not.
After you’ve incorporated all the crucial data in a particular listing, you should move ahead and start to personalize every element of your Google My Business page. One of the things you need to pay attention to is to add some quality images to your page. According to some reputable studies and reports, we can see that they are twice as likely to be considered as reputable and obtain 35% more visits than pages without any images on them. Therefore, you should upload some images. However, we would advise you to work on them until they have a proper quality.
As you are perfectly aware, Google has its guidelines and rules. Any kind of overstepping of these rules is something that can be considered a violation. In some severe cases, you can expect your page to be wholly suspended. Therefore, before you make any move that even sounds like it may cause some problems, you should look at these guidelines and inform yourself about all these limitations before you do unrepealable damage, no matter what you do. Thankfully, Google is transparent about these rules and guidelines, and you will have no problem finding them online.
When you create your Google My Business page, you’ll see that the tools you will have the opportunity to use are fascinating. In addition, they will provide you with the essential points and tips to help you understand these processes much better than you can do without them. You will see that they will provide you with answers to all the most important questions that you need to provide an answer. Therefore, you shouldn’t hesitate to use them. But, without any doubt, this would be a pretty big mistake you are making.
Optimizing your Google My Business page is one of the most important things you can do to enhance your online visibility. Here, we’ve provided you with four main tips that will help you with this task. As we said, people tend to underestimate Google My Business these days. But, we are sure that they can provide you with the best possible results. So, don’t hesitate to use them, and you will see these results pretty quickly.
Tags: Google Guidelines, Google My Business, Local SEO, SEO
