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Every marketer heard about influencers. As their name says, these personalities are the face of internet marketing in this day and age. They are responsible for the established interested audience and for being an individual voice to a lot of different campaigns. Their role is to be a personalization of these campaigns. Without a doubt, they can be considered as an authority in their respective field. As you can presume, there are a lot of different ways how they can do their part in these processes. One of the most important ones is product seeding.
Product seeing is a part of a marketing campaign that consists of hiring influencers who are pertinent to your niche. Sure, the decision about which one to hire is solely based on the type of product you are selling. For example, if you are selling some skincare products, take a look at some influencers who’ve already promoted similar merchandise. Of course, you will need to take a look at the history of their promotions before you make the ultimate decision. We are talking about a low-cost and highly effective way to present the merchandise to a really big group of targeted consumers. This is why you need to consider the influencer’s engagement rate. In case you’ve been able to come up with a person who has a high one, you can expect a higher percentage of return-on-investment or ROI. When you find a person who fits in all these categories, you are ready to start the product seeding process.
Different from many people’s opinion, hiring a celebrity that has a couple of million followers is not necessary. Sure, it’s helpful for your product to be seen by millions of people. However, influencers who have a smaller following tend to have a much higher engagement rate. To provide you with an idea about what kind of influencers you need to look at, we will say that 10k followers are more than enough for you to have a satisfying ROI. Since they have that number of followers, the chances are that pretty much all of them are interested solely in your niche. If you succeed in striking a deal with one of these influencers and their followers are now well-aware of your product, you’ve succeeded in promoting your merchandise to a network of people who’s not only interested in this kind of product but they are pretty active in that field. So, it can be said that not all the quality is in numbers. Instead, our experience says that a smaller but active audience can provide you with much more benefits. By applying this method, the chances are that you will have a much higher ROI in the end.
The most important reason why these campaigns are pretty successful lies in the fact that influencers provide their own face and voice to the whole process. They don’t have that number of followers on their social media accounts for no reason, right? The chances are that they will present your merchandise in some specialized way that will have a pretty big impact on the targeted audience. It wouldn’t hurt you to provide influencers with some gifts they can provide to their followers as a part of the promotion.
Product seeding is, without any doubt, one of the most effective ways for you to build your brand further. Of course, it needs to be performed properly. Otherwise, you cannot hope for satisfying results. All in all, this strategy can get a lot of attention to your brand and help it grow further. You can be sure of that.
Tags: Branding, Influencer Marketing, Marketing, Micro Influencer, Product Seeding Strategy
