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A survey from 2017 showed that lead generation and search engine optimization or SEO were top marketing priorities for 63% of businesses they questioned. Although one can complement the other, they are not the same. SEO is a process of boosting organic traffic with the influence of its ranking on search engines. On the other hand, lead generation is a process of utilizing interest in a business to grow a list of potential customers, also known as leads.
It is logical to think that traffic generation built through SEO equals leads generation, but that is not the case. They do correlate but in a specific manner. Here we will show how when it comes to lead generation, SEO can be useful.
The importance of the right keyword in SEO simply can’t be overstated. It is one of the, if not the most integral part of every SEO strategy. Research what your targeted audience types in the query when looking for content that you are offering. Use every resource at your disposal to find the therm or a phrase that suits your business most. Because it is the thing that can boost your organic traffic with the audience genuinely interested in what you are offering.
When you’ve found the right keyword, type it into the query and explore the results. Focus on the first page because that’s where almost all clicks will end up. If your content takes its place on the second page of the results, the chances of it generating leads drop dramatically. By studying your competition you will gain valuable insight into things that affected their ranking. When you have that knowledge, you’ll be able to affect your own. And placing above your competitors, as high as possible is the ultimate goal of SEO.
You’ve followed the first two steps and boosted your ranking, but the work doesn’t end there. Your potential customers’ post-click experience has the same importance as its pre-click ranking. Great SEO demands a great amount of research, valuable content, and credible links. All of that done in a holistic manner is the only way to give you results. You can’t trick the Google search engine. Do you want to be recognized as the first choice on a specific topic? You’ll have to provide a network of quality, engaging content, backed by credible links, at least.
As mentioned above, the Google search engine can’t be tricked. It is evolving continuously. Meaning that you have to put effort to be up to date, and not waste your time searching for shortcuts. You can’t find them simply because they don’t exist. One of the most common mistakes is stuffing your content with keywords. That kind of overloading will be punished by a search engine. The same goes for not having any. Publishing content that’s not original, or the one without links to credible sources will meet the same faith.
For lead generation, SEO can turn out to be very helpful. If you followed the steps that are listed, by finding the right keyword and studying competition you’ve increased your ranking. Then, by fully utilizing SEO you’ve built authority and credibility for the content that you’re offering. And last, but not least, by avoiding common SEO mistakes you’ve now reached your goal. Now you can sit back and watch those leads being generated.
