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The foundation of SEO is content, and without useful content, the whole concept of search engine optimization means nothing. The problem you often see is that there are so many different opinions on how to do it right and what is wrong with the way everyone else does it. It causes a lot of confusion for people that want to learn more about SEO but don’t know where to start. Even when you ask experienced people in your niche what they think about silo structure, most will say: “I haven’t looked into it too much. Have you tried [XYZ]?” No one has time for this anymore! So if you’re still confused by all the theories on how to set up your site from an SEO standpoint properly, then let us shed some light on the topic.
In a nutshell, adding a silo structure to your website means that you divide your content into different sections or “silos” based on the theme of each page and its relation to the overarching theme of each section. It essentially sets up a hierarchical system for your site’s classification scheme, making it easier for Google’s algorithm to make sense out of all the pages. SEO experts can easily categorize their content according to what keywords users may be searching for because they can identify with one overall theme per section. These themes are usually related because search engines don’t like irrelevant content, which you’ll want to avoid.
A well-structured site has a lot of benefits for users and search engines alike, including:
Using a silo structure for your content allows users to easily navigate through each section while also allowing search engines easy access to what they need from your site. Implementing this within your website facilitates a better relationship between the two, making it easier to rank various keywords related to your content. To get started with adding a silo structure to your site, first think about what kinds of categories you can divide up all of your content into based on their theme and how this will affect how users can navigate through each section. Suppose you want more control over them than just using WordPress’ default category system. In that case, it’s best to create custom ones so that they can be easily identified by search engines and made accessible for visitors who may not know exactly where they should go next. Creating titles for these categories is also very important since it gives the user an idea of what they can expect from that section and how much time they should spend reading it. In addition, the titles also inform the search engines of what keywords you want to target with your content so that you have a better chance at ranking for those phrases no matter where on your site they appear.
Using a silo structure to organize your site’s content is one of the most important things you can do if you want both search engines and users to navigate your website easily. Doing so allows for increased on-page SEO, more straightforward navigation, better crawling by the search bots, and protection from penalties. It gives you an advantage in ranking for keywords related to your content.
Tags: Crawling, Google Algorithms, Indexing, Silo Structure
