Long form video is excellent for Search Engine Optimization. By using long keywords in your video, you increase website traffic possibilities. It will also keep a consumer on your webpage, which shows search engines that your page is relevant for targeted searches.
The Popularity Of Long Form Online Video
Before we get into more specific details on how long form videos are advantageous for SEO purposes, let’s look at the statistics behind online video popularity across multiple platforms. A whopping 67% of people say they watch more than an hour of online video per day. Most people spend 7 to 10 hours watching online videos every week. Compared to other forms of content, online video ads are the most popular type of web advertisement. The results speak for themselves – whatever industry you’re in, developing your content around online video is a wise decision that will have long-standing effects on your SEO rankings. So now that I’ve convinced you that long form video content is essential for winning over consumers, let’s look at why SEO experts recommend adding specific keywords to your metadata before uploading it to YouTube or any other platform.
Long Form Video Metadata For SEO
Keywords should accurately describe your video, so they appear in search engine results when users enter relevant search terms. How does this benefit your SEO? Simple:
- It shows users which video best answers their questions and concerns
- It increases the number of direct website views for each video you upload to YouTube or other media platforms because users will be able to see whether a video contains a comprehensive overview of a particular topic.
- Your visibility in the search engine results will increase because your video will show up when someone searches for popular keywords.
How To Optimize Long Form Videos
When you want to ensure that your video will show up in search results, be sure to follow these basic guidelines for adding keywords to the metadata of your video:
- Include one or two short-tail keywords (one or two words) at the beginning of your title. These are usually general terms that describe what appears in the video. An example would be “cute kittens” for a video containing multiple clips of cute puppies.
- Then, include 1-3 long-tail keywords (three or more words) that provide specifics about what exactly appears in the footage. An example would be “funny kitten slipping on a banana peel,” – which targets specific content within the clip and is far more targeted than simply uploading “cute kittens” as the title.
- Include your short-form keywords at the end of the description area. These are usually single words that tell users what they should expect to find in a video if they decide to watch it.
- After the description, add two or three long form keywords that describe any significant issues or takeaways from your footage – perhaps along with a bit of analysis from you on exactly why these issues matter. It is essential for business and product videos because you want to make sure audiences know why watching your material will benefit them.
- Include two or three of the most critical keywords in your video’s beginning sequence, preferably with subheadings that are easy for viewers to understand without watching the video clip. These are known as “slogans” or “teasers.” Keep these time-length appropriate – about 10 seconds is ideal – so users aren’t overwhelmed by technical jargon before they’ve had a chance to see what kind of information and advice you intend to provide via the rest of the video footage.
Closing Thoughts
As you can see, the task of optimizing long form video is not a difficult one. By following these basic guidelines and adding keywords to your metadata per SEO practices within your industry, you will be on your way to higher rankings in search engine results when users search for relevant topics related to what appears in your videos. Then, sit back and enjoy the increased viewership.
Tags: Long Form Video, Meta Data, Video SEO, Web Video
