Bypassing Leaky Landing Pages, A Great Social Media Marketing Tip

Do you own a brand? Are you interested in prospering your business via some basic social media marketing tips?

Increasing Conversion Rates

To increase conversion rates, there are some basic things you have to do. If you are stuck in low single digits and celebrate some little increase as a big win, you can increase your conversion rates without optimizing your landing page. These hacks include:

1. Use call-only campaigns rather than land pages
2. Use new ad formats and let go of the landing page
3. Change your sign up flow
4. Bypass leaky landing pages

Bypassing Leaky Landing Pages

You know that you have to re-strategize and take necessary actions if your landing page optimization efforts are killing your conversion rates. Leaky landing pages take the user off another page. They create a bad impression on your audience because these landing pages led the audiences to another page they never wanted. Thus, bypassing leaky landing pages is very crucial if you’re going to grow your business through social media marketing.

Bypassing leaky landing pages means you want to call them what you will- flows, pipelines, journeys. Though, most marketers would instead call them the funnel. When you are trying to get the conversion, social media advertising formats let marketers bypass the leakiest parts of the funnel–the landing pages. Eliminate the possibility of losing potential leads at the landing page stage. An excellent way to go about this is to use Facebook “Call” buttons in your Facebook ads. With this, mobile users can call your business directly by clicking on your Facebook ads with no landing pages, no load times, no gaping chasm.

Tags: Conversion, Facebook Ads, Landing Page, Leaky Landing Pages