As there are nearly 90 billion Google searches every month, marketing on search engines and optimizing your website to appear higher on SERPs is essential to reach your target audience. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are digital marketing strategies that help you achieve this goal. SEM and SEO fall under the umbrella of Search Engine Marketing (SEM). However, SEM is a broader category that includes SEO. So, while all SEO is SEM, not all SEM is SEO. We’ll help you determine the differences between the two so that you can decide which should be used by what kind of business.
What’s SEM?
Search Engine Marketing (SEM) is a kind of digital marketing that uses paid and unpaid strategies to increase visibility on SERPs. Paid SEM includes:
- Pay-per-click advertising (PPC).
- Cost-per-thousand-impressions (CPM) advertising.
- Other paid search engines’ initiative marketing.
- Unpaid SEM includes optimizing your website for specific keywords or phrases to appear higher in organic search results.
What’s SEO?
Search Engine Optimization is the improvement of the ranking of a website on SERPs using organic tactics (i.e., without paying for it). Its goal is to better the visibility of a site so that it appears higher in search results when consumers search for keywords or phrases.
What Are The Similarities Between The Two?
Both SEM and SEO share some commonalities, such as:
- Keywords: Keywords are the foundation of both SEO and SEM. To rank higher in search results, you need to use relevant keywords throughout your website, including in your website copy, titles, and descriptions.
- Link building is acquiring links from other websites to your own. Link building is essential for SEO and SEM because the more links you have pointing to your site, the higher your ranking in search results.
What Are The Differences Between The Two?
There are a couple of differences between these two marketing tactics, including:
- Cost: One of the most significant differences between SEO and SEM is that SEO is free while they pay for SEM. While you can certainly pay for SEO services, free keyword research and link-building tactics can help you rank. In contrast, SEM focuses on paid advertising.
- Time: Another big difference between SEO and SEM is the time to see results. Because SEO requires making changes to your website, it can take weeks or even months to see results. On the other hand, SEM can provide almost immediate results since it is a paid form of marketing.
- Scope: SEO is more focused on improving the visibility in organic search results, while SEM includes both organic and paid strategies, which means that SEO has a narrower scope than SEM.
When To Use SEO And When SEM?
Do you know what makes SEO and SEM different? So now you might wonder when you should use each. Here are a few scenarios:
- SEO is an excellent place to start if you’re starting with digital marketing or have a limited budget since it is free.
- SEM is a better option for quick results since it can provide immediate results.
- SEM is the way to go if you want to improve your visibility in organic and paid search results.
- A consistent plan is essential regardless of which digital marketing strategies you use. The more you work, the better your results will be.
Closing Thoughts
SEO and SEM are digital marketing strategies that can help you improve your website’s visibility in search results. SEO is focused on organic (i.e., unpaid) tactics to improve visibility, while SEM includes both organic and paid strategies. Deciding what tactic better fits you depends on your goals and the money you have. If you’re starting, SEO might be an excellent place to start since it is free. However, for quick results, SEM is a better option.
Tags: Pay Per Click, Search Engine Marketing, Search Engine Optimization, SEM, SEO
