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If you want a chance to rank for your target keywords, it helps to know who the competition is. What are other sites trying to rank for those keywords? They’re probably linking out to them. That means if we can take down some of their links. Then maybe we’ll have a chance at ranking for those keywords! That’s pretty much the gist of it. You can go simple or complex with competitive analysis, but that’s what we’re doing at its core. We’re taking down some links to have a better chance of ranking. But how do we know which sites to visit? How do we know which areas to take down? Well, once again. We need a little competitive backlinks research.
Competitive backlinks analysis is the science of finding the sites linking to your competition. That’s pretty much it. If you can find all of these links, you have a big head start on your competitors because now you know exactly where they’re getting their links. You can try to get those same links for yourself! The information is not an exact science. You can use specific tools to find who’s linking to your competitors. Then it’s how to reach out and get them to link back. Keep in mind that this isn’t easy, nor is it quick. It takes time, hard work, and dedication to rank in competitive niches. It takes even more work, time, and effort to keep the rankings once you have them. It isn’t something that gets done overnight or with one email or phone call.
You don’t just build links to your site anymore; you build relationships too! Keep in mind that you’re reaching out to these sites and asking them to link back. You’re not just looking for a link; you’re building a relationship that can help you in the future. Link Building comes down to competition. If your niche is more competitive, the more work, it will take to rank. The easier it will be to keep those top rankings once you have them.
Many tools can help you find your competitors’ backlinks. Depending on your competition type, specific tools will be better than others. We will talk about the types of competitor analysis and some tools you can use for each. Today, we’re going to stay simple and talk about one of the most effective tools out there. Ahrefs. If you’re not familiar with Ahrefs, it’s like Moz Stats on steroids. You can see all kinds of helpful information within your competitor’s backlink profile, including:
The more links your competitors have come into their site, the harder it will be for you to outrank them. It’s pretty simple but effective.
There are also different types of competitors based on the kind of competition.
You will the most link backs from these are the sites. If you can take down some of their links, your site will be much more likely to appear for those specific keywords in search engines.
These are competitors that aren’t linking to your main competitors, but they’re linking out to other sites all the time. If you can get your site in front of these linking competitors, they’ll probably link back to you too.
Now that’s just scratching the surface, but it should give you an idea of how powerful this tool can be. You can see the top backlinks and keywords. The easiest way to find out your competitor’s backlink sources is probably by going to Open Site Explorer and searching for one of your competitor’s URLs. Once their page comes up, click on the backlinks tab, and you’ll see a list of all their inbound links. Now it’s time to get out and start building some relationships with these sites!
Tags: Backlinks, Competitive Backlinks, Competitive Backlinks Analysis, Link Building, Link Building 101, Referring Domains
