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More people use Instagram than you probably think. There are over 2 billion daily users on Instagram. The average Instagram user spends half an hour browsing the platform, liking, commenting, and posting content. If you’re a business owner, having an Instagram profile is crucial because it’s an excellent strategy for reaching out to potential customers. But if you’re starting, you might wonder how to do marketing for your Instagram profile so that people can see it. You can use a few tricks to ensure the right people see your profile. Here are some tips to do marketing for your Instagram profile:
If you’re not already using a business profile on Instagram, now is the time to switch. A business profile gives you access to features that regular shapes don’t have, such as contact information and insights. Plus, people are more likely to take you seriously as a business if you have a business profile. An official, branded profile shows that you’re committed to your company and helps possible customers to find and contact you quickly.
People love seeing products before they’re available to purchase. Use this to your advantage by posting product teasers on your Instagram profile. Then, plan your product rollout so you can post photos or videos leading up to the launch date. Include calls-to-action (CTAs) in your posts so people know what to do next. For example, launching a new product could include a CTA that says “pre-order now” or “sign up for our newsletter to get the latest updates.”
Of course, posting often is a great way to get people to see your content. But if you want to get people’s attention, you can run sponsored ads on Instagram. Sponsored ads appear in people’s feeds, even if they don’t follow you. You need to research your demographics and consumers carefully before launching targeted ads. That will ensure that your target people will see your ads and help you reach audiences you didn’t even think you could.
Spamming the feed of your followers with content is not a good idea. But you can still post frequently without annoying people by using Instagram Stories. Stories are short videos or pictures that disappear after 24 hours. They’re perfect for sharing quick updates, behind-the-scenes content, or product teasers. And don’t take Instagram stories lightly. You can’t just post anything and expect people to watch. Instead, sit down, and focus on producing high-quality content that’s interesting and engaging.
If you want to reach more audiences, consider partnering up with an influencer from Instagram. When you collaborate with an influencer, you can tap into their existing audience. But before you collaborate with anyone, ensure their values align with your brand. You don’t want to partner up with someone whose followers are likely uninterested in what you’re selling. For example, if you sell skincare products, look for an influencer who posts about beauty, fashion, or wellness.
You’re failing to capitalize on thousands upon thousands of potential customers if you’re not using Instagram to market your business. Following these tips, you can start selling your Instagram profile and reach a new audience. So what are you waiting for? Get started today!
Tags: CTA, Influencers, Instagram, Instagram Profile, Instagram Stories, Sponsored Ads
