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Well, Google Ads is offering Call-Only ads now. What are they? They are search ads that only show the business’ number so you can call them to make a purchase or inquire about their product/service. Unsurprisingly, they can help small businesses improve their advertising campaigns significantly. Let’s see in more detail what they are, how they can help you, and how to utilize Call-Only Ads properly in your advertising campaign.
It’s pretty much straight-up advertising with nothing but your phone number on it. There is no headline, no description, just your business phone number in big, bold letters. That will increase conversions for businesses that offer services that consumers would be interested in purchasing over the phone. Even if they don’t end up purchasing that service when they call the business, it’ll put them in the ‘prospect’ bucket for later down the line when they may need an additional service offered by that business. It’s not just a phone number, though – it’s a Call-Only ad. It is an extension of the Google Ads platform and can be used as a call extension to existing campaigns. That will allow businesses to create specific ads promoting their services over the phone for mobile or desktop search results. Okay, so this is an ad that shows up in search results. So why are they called ‘Call-Only’? Well, ads with the Call-Only designation can only be clicked through by a user calling the phone number listed in the ad.
Although it might seem counterintuitive at first due to lack of information, these ads help companies create more leads for lower costs than usual, thanks to their target audience’s behavior. Before buying certain products or services, people often research online to see what other customers think of them. However, if someone wants to make a quick purchase, they may not do the research. That is where Call-Only ads come in.
Since most people search Google to find information at home or on their commute back from work – near their computers, they are more likely to click on the Call-Only ad since it is marked as an ad. It is designed to attract their attention if they look for something specific that your business offers. You assumed that you finished your Search Engine Optimization homework before creating these ads. Since organic traffic will be less than usual with Call-Only ads, you’ll need to achieve some significant rankings to gain some traffic.
Call-Only ads are meant for businesses that offer products or services that consumers are most likely to call about – they are not necessarily buying online, but they would like more information. But, of course, that also means that you should answer their questions when they call.
These ads consist of a phone number you need to display on your landing page to make the Call-Only ad work properly. In addition, you can use Google’s Dynamic Number Insert technology which allows you to include dynamic phone numbers within your ad creative with the click of a button if you have many different phone numbers per business location.
The best way to use these ads is by running them in conjunction with your traditional ads. First, make sure you are already running Search Ads for your business location and have a Call-Only ad pointing to the correct number. Once this is done, Google will display your Call-Only ads when somebody searches on mobile devices for keywords that people use to call businesses of your type.
Call-Only ads extend the Google Ads platform that helps businesses capture more calls at lower costs. However, they are not meant for all types of companies – only those that would like to increase their phone call conversions by increasing their mobile presence.
If you’re aiming to improve your mobile advertising efforts with cost-effective ads, then try Call-Only ads in conjunction with your current Search Ads campaign!
Tags: Call-Only Ads, Google Ads, Google Ads 101
