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In today's video marketing world, event videos are becoming increasingly popular. Many businesses use them to capture live events and product launches or create a "buzz" around their brand. But what exactly is an event video? And when should you use one? What Are Event Videos? Event videos are simply…
Video can be great for marketing. However, you need to know how to utilize it correctly. There are many different types of video marketing. If you're looking for a way to strengthen your connection with the consumers, you can use brand videos. Today, we will explain what brand videos are,…
To results on Google aren't what they used to be. Ok, we don't mean that they're worse in any way. They're more helpful. But they do look different. They aren't only links; you can see questions and answers, graphs, and other types of information. That is all part of Google's…
One of the questions asked when getting started with Google Ads is, "When do I use Product Listing Ads, and when do I use Product Extensions?" It's a great question because there is a lot to consider to get these campaigns running successfully in your account! Google Shopping Product Listing…
Do you own a business? Are you familiar with the several strategies you can use to enhance your digital marketing business and achieve your goals? What does the term lookalike audience mean? And how does it relate to digital marketing? Lookalike Audiences Some years back, lookalike audiences were tagged the…
Are you an online marketer? Do you own a business website where you need to optimize and enhance your marketing strategies? What Is Conversion Rate Optimization? Conversion rate optimization (CRO) is a process to increase the percentage of conversions from a website or mobile app. As its name implies, it…
As there are nearly 90 billion Google searches every month, marketing on search engines and optimizing your website to appear higher on SERPs is essential to reach your target audience. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are digital marketing strategies that help you achieve this goal. SEM…
Posting on Instagram is practically mandatory for any business these days. But with so many options and strategies for using the platform, it can be tough to know where to start - or how to make your posts stand out from the rest. Here are eight tips for planning Instagram…
So you've heard of Google Ads, but what are they? First of all, they're not Google Adwords. Later on, we'll get into what ads are on Google's search engine results pages (SERPs). How Do Google Ads Work? First things first - what is Google Ads? Or, instead, how does it…
