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Malaysia is a member of an Association of South-East Asian Nations (ASEAN), and one of the biggest factors that influence how ASEAN nations invest in digital can be found in their marketing trends. Online retailing is becoming more integral to how people live their lives day-to-day, and this trend hasn’t…
Influencer marketing was once limited exclusively to celebrities and a few bloggers. Things have changed drastically since then. When you first begin looking into influencer marketing, you may find conflicting recommendations from experts. Some say that you need to partner with influencers in growing your brand, while others say that…
To be competitive and thrive in today’s digital marketing world, more and more businesses are hiring outside companies to do their digital marketing for them. If you want to grow fast, you need a company that can scale with you. You also need someone who will think about your company’s…
When you’re new to something, it’s easy to get lost. And when you’re new to podcasting, things can turn left quickly. That’s because podcasting is such a new medium that not many people have a full grasp of it. Most have no idea what they are doing. One of the…
2020 was a historic year for a number of reasons. Most of them weren’t all that good. The COVID-19 outbreak and the subsequent pandemic thrown a massive monkey wrench into everyone’s personal lives and created a mess. Fortunately, things have improved since the start of 2021. As we look into…
Online gambling has been prevalent for more than a quarter of a century at this point. While that’s not a short time for an individual, for industry, it’s abridged. You can safely say that online gambling is still in its infancy. Regular players are not your average consumers. That’s why…
Although the current pandemic has had a huge impact on the global sports industry, undoubtedly life moves on. Several major sports leagues like MLB, NFL, and NBA have all announced the return of their players on the court. For the time being, all of the games will be played without…
Our global market is saturated with products and services. Hence, it is only natural for every modern brand to have a few serious competitors—some who have the same customer base and target audience as yours. More often than not, brands are, therefore, more likely to focus on creating highly specialized…
In just a few years, podcasting managed to grow from a bedroom hobby to serious business. Just consider this: in 2020, there are more than 850,000 active podcasts. Only two years ago, the number was hovering around 500,000. That means, in just 24 months, the number of podcasts managed to…