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You need email to keep your leads and customers engaged, increase sales, and take your bottom line to the next level. Email can generate more than $40 per $1 spent if used properly. That's a 4000% ROI, making it one of the most effective marketing channels available. The only problem?…
Google Video Ads is Google's advertising product for online videos. It allows advertisers to reach their target audience by showing ads before, during, or after the video they are watching. By doing this, Google hopes to increase awareness about products and services while offering companies directly relevant opportunities to engage…
Google Ads is a great way to get your app in front of more people. App promotion ads allow you to bid on keywords users search for your app. For example, if you were a game developer, you could bid on words like "games," "fun," or any games related word.…
Social media has ruled the world for nearly two decades at this point. It's been dominating the marketing world for almost as long. In 2022, around 9 out of 10 marketers will have a social media plan. If you're a person just getting their feet wet in the world of…
Facebook is one of the biggest social networks on Earth. As of 2022, it has nearly 3 billion active users worldwide. Nearly 2 billion of those users log in to their Facebook accounts on a daily basis. No wonder so many people are investing in Facebook-related businesses. That brings us…
If you want to improve the conversions on your website, you need to optimize landing pages. These pages need to be enticing, easy to read and rank high in SERPS. An essential component of every landing page is a strong call-to-action (CTA). Why is a CTA important? Well, it's because…
Whether as a business owner or marketing professional, a video is a potent tool to reach your target audience. But with so many videos available, it can be tough to decide which one is right for your business. What Is Video Marketing? Video marketing is creating and promoting videos to…
Video marketing creates and promotes videos to reach a specific audience to drive engagement or conversions. It is used to promote products and services or raise brand awareness. Types Of Marketing Videos There are many different marketing videos that businesses can create, each with its purpose. The most common styles…
Video is perhaps the most effective marketing technique used today. There's a good reason why 99% of people who've used video marketing in 2021 are also using it this year. The only concern about video marketing most newcomers have is - which platform to use. Today, the choice usually comes…
