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Expanded Text Ads are a new ad format that gives you the power to say more with your text ads. ETAs will not only increase your character limit from 25 characters to 30 but also enable two headlines with almost 30 characters each and four descriptions with up to 80…
The online casino industry is very competitive. It means that for any casino website to be successful, it needs to use every tool available to maximize its reach and market share. Online casinos compete against other casinos and vendors of poker software, sportsbooks, bingo halls, lottery games, brick-and-mortar casinos, etc.…
Long form video is excellent for Search Engine Optimization. By using long keywords in your video, you increase website traffic possibilities. It will also keep a consumer on your webpage, which shows search engines that your page is relevant for targeted searches. The Popularity Of Long Form Online Video Before…
Creating a comprehensive marketing plan for your business can seem daunting, but it doesn't have to be. By breaking down the process, you can develop a plan to help you achieve your marketing goals in 2022 and beyond. Marketing Trends For 2022 The first step in creating your marketing plan…
Media coverage has become a necessity for companies looking to make a name for themselves in this day and age. Marketing efforts have evolved from simple advertisements to more innovative ways of getting the attention of potential customers. However, marketers have a growing debate about whether it is ethical for…
Google has a strict policy against promoting online gaming and gambling. Despite these restrictions, Google Ads provides some workarounds to promote your casino while complying with the Adwords policies. Adhering to Google's policies ensures that your website is not recommended or shown on a search engine results page. Additionally, all…
With the importance of SEO, SEM, and social media marketing nowadays, video marketing seems to be an underrated form of marketing. The truth is that Google loves videos nowadays because it's just so much easier for them to index videos than text. It means if you have quality content in…
We cannot stress customer satisfaction's enough. A company's ability to address the needs of its customers determines its survival. Customer satisfaction is one yardstick on which companies are measured, and it's calculated using metrics including field audits, net promoter scores, consumer feedback surveys, and mystery shopping. But what is customer…
Online gaming and gambling is a highly targeted industry with high potential ROI. Facebook provides an opportunity for online gaming and gambling companies to reach a particular target audience. Unfortunately, the official Facebook advertising policy enforcement focuses on how people can buy ads "illegally." What You Need to Know About…
