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Every marketer heard about influencers. As their name says, these personalities are the face of internet marketing in this day and age. They are responsible for the established interested audience and for being an individual voice to a lot of different campaigns. Their role is to be a personalization of…
HARO, or help a reporter out, is a method journalists use to find sources for their articles and stories. However, you don’t need to be a columnist to reap all the benefits this approach provides to its users. Surely, we are talking about a compelling resource that can help you…
One of the commonest misconceptions in the world of marketing is the term “brand“. Even though its meaning seems pretty obvious initially, surprisingly, we can see that there are a lot of mistakes when referring to this term. So naturally, it is pretty important to know all these before you…
Google adopted a plethora of different machine learning characteristics into its advertisement platform over the years. Thanks to that, now pretty much anyone can create their campaigns using Google Ads, and Google will do the largest part of the optimization for its users. Now we have the advantage of using…
When discussing guest blogging, it’s important to say that this is an integral part of pretty much every SEO strategy. You cannot accomplish much if you don’t use guest blogging. It helps with building authority, staying relevant, reaching many new people, and increasing exposure. We can see that there are…
Podcasting has finally become mainstream. There are hundreds of thousands of shows out there, with billions of people listening around the globe. Podcasting is even threatening to take over traditional media outlets like radio and TV. As a matter of fact, new research indicates that 66% of consumers nowadays prefer…
One of the most important steps of every SEO strategy is to establish and claim a local business GMB or Google My Business listing. Becoming a part of these lists can provide significant help to businesses in terms of displaying organic rankings. By doing that, they can provide all the…
If you’re an online merchant, you have to come to peace with one thing: most people aren’t aware they need something until someone puts it in front of them. That means most people who could use your product aren’t out there actively looking for it. They’re just sitting, browsing through…
Is your dream to start the next big podcast and share your opinions with millions of people worldwide? While there’s nothing wrong with having big aspirations, you need to have a realistic outlook. You can’t simply record a podcast, upload it, and expect it to become big. Of course, there’s…
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