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SEO is changing. There are lots of factors, and the most important one is trust flow. Trust flow rates a website based on how trustworthy it is to Google's algorithm. It means that if your site isn't reliable, you're not going to rank well in SERPs (search engine results pages).…
A survey from 2017 showed that lead generation and search engine optimization or SEO were top marketing priorities for 63% of businesses they questioned. Although one can complement the other, they are not the same. SEO is a process of boosting organic traffic with the influence of its ranking on…
Facebook and Twitter Open Graph tags help your website show up in the social media feeds. It is essential as it gives users reasons to click on your site and visit it. You can use these tags for various purposes, such as: To promote an event or sale To provide…
Multilingual SEO is a process for optimizing your website in multiple languages. In the past, this type of SEO was reserved for people targeting specific foreign markets. But with the emergence of a global ecommerce market in the 2010s, it’s slowly becoming the standard. Europe now presents 17% of the…
One of the most important steps of every SEO strategy is to establish and claim a local business GMB or Google My Business listing. Becoming a part of these lists can provide significant help to businesses in terms of displaying organic rankings. By doing that, they can provide all the…
A hreflang tag is a markup that helps search engines understand the relationship between your site and the one it’s linking to. The tags are used on your website so that Google can know how to show the right results for users searching for products or services on different sites.…
In today’s world, there are a lot of different reasons why people purchase something. When we say this, we talk about both types of transactions, B2C and B2B. There are almost no differences between these two, besides the fact that we have different parties. Naturally, the most critical factor in…
How doesn’t one love new things in his life? It doesn’t matter what it is, a movie, gossip, news, fashion trend, or car, no person wouldn’t like to have some piece of the action. But, at the same time, we can see that people are not looking at anything new,…
SEO’s goal is to land as many potential customers as possible on your business’s site. The ranking is everything. At this moment, Google holds a 91.75% share of the search engine market, which means that 2021 SEO trends have everything to do with knowing Google algorithms and leveraging them. Let’s…
