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Starting a podcast isn’t as simple as sitting down and recording the first episode. There’s a lot more to it than that. In addition to coming up with a concept, podcast name, and website, you need to make sure that people actually hear about your podcast. Luckily for you, this…
Every marketer heard about influencers. As their name says, these personalities are the face of internet marketing in this day and age. They are responsible for the established interested audience and for being an individual voice to a lot of different campaigns. Their role is to be a personalization of…
Multilingual SEO is a process for optimizing your website in multiple languages. In the past, this type of SEO was reserved for people targeting specific foreign markets. But with the emergence of a global ecommerce market in the 2010s, it’s slowly becoming the standard. Europe now presents 17% of the…
HARO, or help a reporter out, is a method journalists use to find sources for their articles and stories. However, you don’t need to be a columnist to reap all the benefits this approach provides to its users. Surely, we are talking about a compelling resource that can help you…
One of the commonest misconceptions in the world of marketing is the term “brand“. Even though its meaning seems pretty obvious initially, surprisingly, we can see that there are a lot of mistakes when referring to this term. So naturally, it is pretty important to know all these before you…
Google adopted a plethora of different machine learning characteristics into its advertisement platform over the years. Thanks to that, now pretty much anyone can create their campaigns using Google Ads, and Google will do the largest part of the optimization for its users. Now we have the advantage of using…
When discussing guest blogging, it’s important to say that this is an integral part of pretty much every SEO strategy. You cannot accomplish much if you don’t use guest blogging. It helps with building authority, staying relevant, reaching many new people, and increasing exposure. We can see that there are…
If the growth of e-commerce in 2020 has taught us anything, we can expect more from our favorite online industry in the next couple of years. While some people may not like it, the world of retail is about to change drastically, for good. What will the future of e-commerce…
When Google was introduced, we can say that the world was a very different place. 1998 was a time without 90% of the technology we now have. Therefore, younger generations cannot imagine the world just a couple of decades ago. Opportunities were much narrower at that point in time. The…