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Our global market is saturated with products and services. Hence, it is only natural for every modern brand to have a few serious competitors—some who have the same customer base and target audience as yours. More often than not, brands are, therefore, more likely to focus on creating highly specialized…
In just a few years, podcasting managed to grow from a bedroom hobby to serious business. Just consider this: in 2020, there are more than 850,000 active podcasts. Only two years ago, the number was hovering around 500,000. That means, in just 24 months, the number of podcasts managed to…
Hi everyone, I'm Chandni and welcome to the Video Marketing web series by NickMetrics. In this video, we shall be comparing and contrasting self hosting or YouTube or Vimeo as they are peculiar to video marketing. There comes a time when you must be deliberate about taking your content optimization…
2020 may have been a challenging year for many industries; however, when it comes to podcasting, things aren’t too bad. With as many as 51% of people in the United States listening, podcasts have never been more popular. This fact is not surprising. Due to the recent outbreak, many people…
Every month, more than 100 million people in the United States take at least one day to stop what they’re doing, relax, and listen to their favorite podcasts. A good percentage of these people listen to podcasts almost every day. Most people are accustomed to consuming information on the go.…
Hi everyone, I'm Chandni and welcome to the Video Marketing web series by NickMetrics! Today we shall be looking at another means of getting your videos more clicks, shares and likes. Whether or not you believe it, the good old video thumbnails can make a significant difference in the number…
While some people might not be aware of it, Tumblr is one of the best places for individuals, organizations, and businesses to find an audience for their content. There are more than 500 million people on the platform, 80 million of which post every day. And despite what you may…
Modern businesses are always competing against other brands to get their content in front of relevant users. Over the years, there has been some debate regarding the utility of link building and how effective it is. But this doesn’t change the fact that Google, the leading search engine in the…
Hi everyone, I'm Gladys spokesperson of NickMetrics. In continuation of our Digital Marketing 101 video series by NickMetrics. In this video, we will show you things you should know about how Facebook ads work, and how you can use it for your online gambling business. First of all, please note…
