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How do you feel about this website? Do you trust it or not? You might be wondering why we ask these questions, and the answer is simple. Website trust flow is a critical metric that can help determine how many people will stay on your site for long periods. This…
In today’s marketing landscape, marketers deploy a quarter of their budget on content marketing. A known fact is that potential customers’ first visit to your website will end up without purchasing in over 90% of cases. That is where content marketing and lead generation fit in. 4 Ways To Exploit…
Native advertising is becoming even more significant in 2022 and far more complex. Save for a few pioneering advertisers and publishers until now, the native ad space has mainly been unstructured and murky. The rise of header biddings and other programmatic technologies brought much-needed order to the world of native…
Marketing has been a part of life since the first human-to-human interaction. From the barter system to the modern business process, marketers have always tried to find innovative ways to spread their message and persuade people to buy their products or services. Inbound Marketing In Numbers Inbound Marketing is an…
Marketing is a vital industry that has evolved and expanded exponentially in the last few years. With new technologies come new opportunities for marketing professionals, and we can already see the effects of this trend in the current day. With digital marketing becoming such a popular topic today, it's hard…
SEO is changing. There are lots of factors, and the most important one is trust flow. Trust flow rates a website based on how trustworthy it is to Google's algorithm. It means that if your site isn't reliable, you're not going to rank well in SERPs (search engine results pages).…
A survey from 2017 showed that lead generation and search engine optimization or SEO were top marketing priorities for 63% of businesses they questioned. Although one can complement the other, they are not the same. SEO is a process of boosting organic traffic with the influence of its ranking on…
Content creation is a huge part of marketing these days. The more content you create, the higher your chance of reaching your audience and getting them to purchase what you are selling. However, it is not always easy to develop new ideas for content or know how to execute them.…
The term "content creator" has been thrown around a lot over the past few years. It's often used to refer to those who create content for YouTube, blogs, and other forms of social media. However, this term can also be applied to people in many other professions such as journalists,…
