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Are you an online marketer? Do you own a business website where you need to optimize and enhance your marketing strategies? What Is Conversion Rate Optimization? Conversion rate optimization (CRO) is a process to increase the percentage of conversions from a website or mobile app. As its name implies, it…
Doing content takes time. Doing quality content takes A LOT OF time. The problem is that most managers waste too much of it. According to recent research, nearly 60% of marketers waste time creating content ideas. That is where a content management workflow comes in to save the day. What…
No doubt that consumers are the lifeblood of any business. After all, there would be no revenue and no business at all without customers! That's why it's so vital to creating a customer centric marketing strategy that puts your target audience's needs and wants front and centre. However, what does…
Social media! Doing it right can help your business get more attention, bring in many new customers, and increase your bottom line. And if you fail to do it right, it can waste a lot of time and even more money. What can you do? How can you nail your…
There's no doubt that video marketing is getting popular. A recent study by Cisco predicts that by 2021, 82% of all internet traffic will be video traffic. That's up from 73% in 2016. With numbers like that, it's no surprise that more and more businesses are turning to video marketing…
If you've ever owned a business, marketing can be challenging. It's hard to understand how to measure the results of your efforts. The good news is that you're not alone. Businesses face marketing as a common challenge, but the good news doesn't stop there. There are ways to overcome these…
Your brand essence is what your company or product represents to your consumers. It's the core of how customers perceive you, and it drives their loyalty (or lack thereof). Think of it as the emotional appeal behind why customers purchase from you. It would be best if you mirrored brand…
It can be challenging to know how to approach a blog or website to write a guest post. You don't want to be too desperate, but you also don't want your request to get lost in the shuffle. The key is to create a perfect pitch. Why Is Having a…
One of the most critical aspects of developing blog post topics is when it comes to guest posting. Without a well-developed subject, your guest post will not be successful. It will discuss some tips for creating blog post topics that will captivate your audience. Why Is Finding The Right Topics…
