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You have an Instagram account. So does your best friend, your mom, and that one random person you met at a party once. Businesses are on Instagram too, and they're trying to figure out how to use this social media platform to engage with customers. But everyone is on Instagram…
One of the commonest misconceptions in the world of marketing is the term “brand“. Even though its meaning seems pretty obvious initially, surprisingly, we can see that there are a lot of mistakes when referring to this term. So naturally, it is pretty important to know all these before you…
Google dominates over 90% of the world’s search engine market shares. The search engine receives an average of around 63,000 searches per second on any day. This global dependence on Google stems from its ability to deliver accurate search results. Google does this by pulling the most relevant content from…
Sports betting and brand awareness go hand in hand in the sense that a brand’s aim is to promote its services through advertising while wagers get to use the brand to place their bets. Additionally, the bets made on a sports betting site are crucial in generating revenue for the…
