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Media coverage has become a necessity for companies looking to make a name for themselves in this day and age. Marketing efforts have evolved from simple advertisements to more innovative ways of getting the attention of potential customers. However, marketers have a growing debate about whether it is ethical for…
You’ve invested a lot of time and resources to create high-quality content for your website. Now, it’s all optimized and posted on your website. You even have promoted it on all your social media accounts. However, the number of new visitors isn’t as high as you thought they would be.…