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One of the questions asked when getting started with Google Ads is, "When do I use Product Listing Ads, and when do I use Product Extensions?" It's a great question because there is a lot to consider to get these campaigns running successfully in your account! Google Shopping Product Listing…
Many people have heard of Google Ads by now but are unsure how to use it for onsite optimization. You can create product listing ads that appear next to search results when searching for a product on google.com or any other country site. These ads usually drive traffic back to…
Expanded Text Ads are a new ad format that gives you the power to say more with your text ads. ETAs will not only increase your character limit from 25 characters to 30 but also enable two headlines with almost 30 characters each and four descriptions with up to 80…
When Google was introduced, we can say that the world was a very different place. 1998 was a time without 90% of the technology we now have. Therefore, younger generations cannot imagine the world just a couple of decades ago. Opportunities were much narrower at that point in time. The…
Many successful marketers often refer to keywords as the ‘building blocks of business.’ It’s often easy for brands to ignore keyword research, and most marketers might believe that selecting keywords for business come naturally according to the brand’s natural marketing strategy. But when it comes to paying real dollars for…
Google dominates over 90% of the world’s search engine market shares. The search engine receives an average of around 63,000 searches per second on any day. This global dependence on Google stems from its ability to deliver accurate search results. Google does this by pulling the most relevant content from…
We knew it would happen eventually, and in fact, this was long overdue, but – Google will finally stop indexing Flash content by the end of this year. Steve Jobs predicted it way back in 2010. When Flash was first launched, it was an innovation like we’ve never seen before.…
