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Well, Google Ads is offering Call-Only ads now. What are they? They are search ads that only show the business' number so you can call them to make a purchase or inquire about their product/service. Unsurprisingly, they can help small businesses improve their advertising campaigns significantly. Let's see in more…
One of the questions asked when getting started with Google Ads is, "When do I use Product Listing Ads, and when do I use Product Extensions?" It's a great question because there is a lot to consider to get these campaigns running successfully in your account! Google Shopping Product Listing…
Many people have heard of Google Ads by now but are unsure how to use it for onsite optimization. You can create product listing ads that appear next to search results when searching for a product on google.com or any other country site. These ads usually drive traffic back to…
Google Ads is a great way to get your app in front of more people. App promotion ads allow you to bid on keywords users search for your app. For example, if you were a game developer, you could bid on words like "games," "fun," or any games related word.…
If you're reading this, then we're going to assume that you've already got an understanding of the basics of Google Ads. That's good! This article is only for people already using Google Ads but wants to improve. For example, maybe your CTR isn't fantastic, or you think better placements could…
So you've heard of Google Ads, but what are they? First of all, they're not Google Adwords. Later on, we'll get into what ads are on Google's search engine results pages (SERPs). How Do Google Ads Work? First things first - what is Google Ads? Or, instead, how does it…
Expanded Text Ads are a new ad format that gives you the power to say more with your text ads. ETAs will not only increase your character limit from 25 characters to 30 but also enable two headlines with almost 30 characters each and four descriptions with up to 80…
Google has a strict policy against promoting online gaming and gambling. Despite these restrictions, Google Ads provides some workarounds to promote your casino while complying with the Adwords policies. Adhering to Google's policies ensures that your website is not recommended or shown on a search engine results page. Additionally, all…
Google adopted a plethora of different machine learning characteristics into its advertisement platform over the years. Thanks to that, now pretty much anyone can create their campaigns using Google Ads, and Google will do the largest part of the optimization for its users. Now we have the advantage of using…
