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The online casino industry is very competitive. It means that for any casino website to be successful, it needs to use every tool available to maximize its reach and market share. Online casinos compete against other casinos and vendors of poker software, sportsbooks, bingo halls, lottery games, brick-and-mortar casinos, etc.…
In today’s marketing landscape, marketers deploy a quarter of their budget on content marketing. A known fact is that potential customers’ first visit to your website will end up without purchasing in over 90% of cases. That is where content marketing and lead generation fit in. 4 Ways To Exploit…
Marketing has been a part of life since the first human-to-human interaction. From the barter system to the modern business process, marketers have always tried to find innovative ways to spread their message and persuade people to buy their products or services. Inbound Marketing In Numbers Inbound Marketing is an…
A survey from 2017 showed that lead generation and search engine optimization or SEO were top marketing priorities for 63% of businesses they questioned. Although one can complement the other, they are not the same. SEO is a process of boosting organic traffic with the influence of its ranking on…
Leads and sales are what every marketer wants, and of course, you cannot generate leads or sales without traffic. However, numbers can be misleading. Even if you get a lot of traffic from, let’s say, Facebook, most of those leads may not be relevant for your business. In essence, it…
If you’re an online merchant, you have to come to peace with one thing: most people aren’t aware they need something until someone puts it in front of them. That means most people who could use your product aren’t out there actively looking for it. They’re just sitting, browsing through…
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