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The sports betting industry in Malaysia is very old-fashioned. They promote most conventional books out of shopping malls, with banners plastered all over the facade of the building. They have a pretty good share of the local market, but they do not appeal to young adults who are mostly found…
Native advertising is becoming even more significant in 2022 and far more complex. Save for a few pioneering advertisers and publishers until now, the native ad space has mainly been unstructured and murky. The rise of header biddings and other programmatic technologies brought much-needed order to the world of native…
Marketing is a vital industry that has evolved and expanded exponentially in the last few years. With new technologies come new opportunities for marketing professionals, and we can already see the effects of this trend in the current day. With digital marketing becoming such a popular topic today, it's hard…
