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Today, we will be going over Display Ads, aka Display PPC. We know that you have heard the term display ads before as they are becoming more rampant all over the Internet and on social media sites such as Facebook and Twitter. In simpler terms, a display ad is an…
If you're reading this, then we're going to assume that you've already got an understanding of the basics of Google Ads. That's good! This article is only for people already using Google Ads but wants to improve. For example, maybe your CTR isn't fantastic, or you think better placements could…
Do you own a business that runs a website? Is your website taking advantage of automation appropriately? Going by the increasing amount of roles played by artificial intelligence in pay per click search and account management, it is pertinent that businesses stay vigilant and pay attention to understand how capable…
Marketing is a vital industry that has evolved and expanded exponentially in the last few years. With new technologies come new opportunities for marketing professionals, and we can already see the effects of this trend in the current day. With digital marketing becoming such a popular topic today, it's hard…
Leads and sales are what every marketer wants, and of course, you cannot generate leads or sales without traffic. However, numbers can be misleading. Even if you get a lot of traffic from, let’s say, Facebook, most of those leads may not be relevant for your business. In essence, it…
Our global market is saturated with products and services. Hence, it is only natural for every modern brand to have a few serious competitors—some who have the same customer base and target audience as yours. More often than not, brands are, therefore, more likely to focus on creating highly specialized…
Greetings, I'm Chandni, NickMetrics.com spokesperson. Welcome to another episode from the content marketing video series by NickMetrics. In this video, we will consider how content marketing supports digital marketing. Is there an interrelation between content marketing and digital marketing? This video explains it all. Tag along. The focal point in…
