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In today’s world, there are a lot of different reasons why people purchase something. When we say this, we talk about both types of transactions, B2C and B2B. There are almost no differences between these two, besides the fact that we have different parties. Naturally, the most critical factor in…
What’s the first thing that comes to your mind when you think about a press release? We are sure that most people think about a stodgy, stuffy, highly technical, and formal article that has no flair and doesn’t trigger any engagement. While we can agree with some parts of this…
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