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A survey from 2017 showed that lead generation and search engine optimization or SEO were top marketing priorities for 63% of businesses they questioned. Although one can complement the other, they are not the same. SEO is a process of boosting organic traffic with the influence of its ranking on…
Multilingual SEO is a process for optimizing your website in multiple languages. In the past, this type of SEO was reserved for people targeting specific foreign markets. But with the emergence of a global ecommerce market in the 2010s, it’s slowly becoming the standard. Europe now presents 17% of the…
When discussing guest blogging, it’s important to say that this is an integral part of pretty much every SEO strategy. You cannot accomplish much if you don’t use guest blogging. It helps with building authority, staying relevant, reaching many new people, and increasing exposure. We can see that there are…
One of the most important steps of every SEO strategy is to establish and claim a local business GMB or Google My Business listing. Becoming a part of these lists can provide significant help to businesses in terms of displaying organic rankings. By doing that, they can provide all the…
Do you have a business or a brand? Do you want to improve your brand's visibility? You can achieve that with influencer marketing. Hi, welcome! I'm Samantha, and I'm the spokesperson for Influencer Marketing video series by NickMetrics. In today's episode, we will explain how influencer marketing affects the visibility…
A hreflang tag is a markup that helps search engines understand the relationship between your site and the one it’s linking to. The tags are used on your website so that Google can know how to show the right results for users searching for products or services on different sites.…
Hi, I'm Samantha and welcome to another episode of the Black Hat video series by NickMetrics. This episode is a continuation of our black hat series where we consider what black hat digital marketing is. The video attempts to define black hat digital marketing as a marketing technique. Black hat…
In today’s world, there are a lot of different reasons why people purchase something. When we say this, we talk about both types of transactions, B2C and B2B. There are almost no differences between these two, besides the fact that we have different parties. Naturally, the most critical factor in…
How doesn’t one love new things in his life? It doesn’t matter what it is, a movie, gossip, news, fashion trend, or car, no person wouldn’t like to have some piece of the action. But, at the same time, we can see that people are not looking at anything new,…
