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To results on Google aren't what they used to be. Ok, we don't mean that they're worse in any way. They're more helpful. But they do look different. They aren't only links; you can see questions and answers, graphs, and other types of information. That is all part of Google's…
Stuffing the Christmas turkey with fun and delicious stuffing is one of the best parts of the holiday. But stuffing it with keywords is not nearly as appetizing when it comes to your website. In fact, it can actually be quite harmful to your site's health. Do you know what…
If you want to improve the conversions on your website, you need to optimize landing pages. These pages need to be enticing, easy to read and rank high in SERPS. An essential component of every landing page is a strong call-to-action (CTA). Why is a CTA important? Well, it's because…
Video is perhaps the most effective marketing technique used today. There's a good reason why 99% of people who've used video marketing in 2021 are also using it this year. The only concern about video marketing most newcomers have is - which platform to use. Today, the choice usually comes…
So you've heard of Google Ads, but what are they? First of all, they're not Google Adwords. Later on, we'll get into what ads are on Google's search engine results pages (SERPs). How Do Google Ads Work? First things first - what is Google Ads? Or, instead, how does it…
Media coverage has become a necessity for companies looking to make a name for themselves in this day and age. Marketing efforts have evolved from simple advertisements to more innovative ways of getting the attention of potential customers. However, marketers have a growing debate about whether it is ethical for…
SEO is changing. There are lots of factors, and the most important one is trust flow. Trust flow rates a website based on how trustworthy it is to Google's algorithm. It means that if your site isn't reliable, you're not going to rank well in SERPs (search engine results pages).…
In today’s world, there are a lot of different reasons why people purchase something. When we say this, we talk about both types of transactions, B2C and B2B. There are almost no differences between these two, besides the fact that we have different parties. Naturally, the most critical factor in…
The world of podcasting is going through a renaissance at the moment. More than 50% of people in the United States over the age of 12 listen to podcasts from time to time, while almost 33% listen regularly. Currently, there are more than three-quarters of a million active podcasts in…
