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Customers of all ages are more involved than ever before. Not only do they want to feel like part of the brand, but they also want to be included in its development and evolution. Millennials and Gen-Zers now have a combined purchasing power of $3 trillion. To succeed in today's…
Native advertising is becoming even more significant in 2022 and far more complex. Save for a few pioneering advertisers and publishers until now, the native ad space has mainly been unstructured and murky. The rise of header biddings and other programmatic technologies brought much-needed order to the world of native…
NerdWallet was launched by Tim Chen and Jacob Gibson back in 2009. San Francisco-based firm is relatively young, but it achieved some exceptional results in the last couple of years. At first, NerdWallet was just a small company that compared various credit cards and presented it to its users. Now,…
In the last decade, social media became the place where people hang out, share their opinions, find new friends, play games, share photos and videos and so on. People spend so much time using their social media accounts, so naturally, businesses start to use social media for promoting products in…
In the recent past, social media has become an integral part of communication, and most companies are competing for space on the internet to do their branding. It is no wonder that many celebrities around the world are commanding a strong following on the various social media platforms where they…
