Nick Lai - Founder and CEO

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Hi, I’m Nick Lai
Managing Director

A Writer and Entrepreneur

As a writer and entrepreneur, this page chronicles my journey so far, where I am today, and my aspirations for the future.



Where It All Started

I was born and raised in Malaysia, where I have spent my entire life. From an early age, writing has been a significant passion of mine, nurtured through my years of formal education. However, my entrepreneurial drive led me to explore various ventures before committing fully to my love for writing.

In 2009, I co-founded my first online venture, an affiliate program, which operated for two years. This experience laid the foundation for my entrepreneurial path. In 2012, I partnered in an online design and development firm, which became a defining success and helped me achieve my first major milestone in business.

Despite these successes, my passion for writing reignited, and I began taking on roles in content creation, strategy planning, and editing. These formative years paved the way for my future endeavors in marketing and business development.



Professional Journey

Over the years, my career has evolved to encompass multiple industries and roles:

  • CEO of Nickmetrics Marketing Agency:
    Founded in 2016, Nickmetrics is a full-service digital marketing agency specializing in innovative strategies for diverse industries. Under my leadership, the company has expanded to include offices in Malaysia, Hong Kong, and India, with a dedicated team of over 48 professionals.

  • Founder of Fincrew Sdn Bhd:
    Fincrew provides innovative financial solutions to empower individuals and businesses in navigating complex financial landscapes. Through Fincrew, I aim to make financial management more accessible and impactful.

  • Marketing Director at Party Science Sdn Bhd:
    As Marketing Director, I play a pivotal role in shaping the vision and outreach of Party Science, the company behind the Party8 brand. Party8 focuses on enhancing social wellness through unique products and community-driven initiatives.



In The Works

Beyond overseeing marketing campaigns for various industries, I continue to engage in writing as a means to connect with broader audiences. My contributions on platforms like Fincrew.my and the NickMetrics blog allow me to share insights and ideas that drive meaningful conversations.

Looking ahead, I plan to further expand my ventures and refine my craft as both an entrepreneur and a writer. My ultimate goal is to create meaningful, lasting impact through the power of innovation, creativity, and connection.



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