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5 Ways to Enhance Your Content Performance Tracking with Google Analytics
💻 Install Scroll Tracking
💻 Track Video Usage
💻 Track Clicks on Social Share Buttons
💻 Collect Article Author & Category
💻 Track Comment Submissions
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How To Increase The Traffic Of An Online Gambling Sites
💻 How-to #1: Search Engine Optimization (SEO)
💻 How-to #2: Targeting your audience using gambling targeted traffic
💻 How-to #3: Affiliate programs
💻 How-to #4: Social Media Marketing
💻 How-to #5: Email and SMS marketing
💻 How-to #6: Referral programs
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Things You Should Know About Fragment URLs
👨👦👦 A Fragment URL Specifies A Location Within A Page
👨👦👦 Fragments Are not Sent in HTTP Request Messages
👨👦👦 Anything After the First # is a Fragment Identifier
👨👦👦 Changing A Fragment ID Doesn’t Reload a Page but Does Create History
👨👦👦 JavaScript Can Use window.location.hash to Change Fragment IDs
👨👦👦 Googlebot Ignores Fragments By Default
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Did You Know?
On average, the open rate for welcome emails is 82%
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Did You Know?
Link building is the most difficult SEO tactic, according to 65% of marketers
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Did you know?
Infographics are liked and shared on social media 3 times more than other types of content
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6 Reasons Why Customer Aren't Opening Your Emails
⌨ Unclear call-to-action
⌨ Bad design
⌨ Default preheader
⌨ No list segmentation
⌨ Email not responsive
⌨ No personalization
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9 Metrics That You Can Use Google Analytics To Track
🖥 Volume of download
🖥 Volume of the outbound link clicks
🖥 Affiliate link clicks
🖥 Number of form submission
🖥 Page scrolling depth
🖥 Know who is the most popular blog authors on your site
🖥 Know your user most-read topic
🖥 Ecommerce sales data
🖥 Sales funnels tracking
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The Power Of The Referral Program
👨👧👧👨👦👦 Creates loyal customers
👨👧👧👨👦👦 Leads to WOM (word of mouth)
👨👧👧👨👦👦 Provides influential advertising
👨👧👧👨👦👦 Produces more trust
👨👧👧👨👦👦 Creates more sales
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How exactly does a gambling companies advertise? While nations across the world are decriminalizing gambling, there are restrictions being placed on the promotion of such activities and the businesses that provide them.
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TV ads are probably one of the best ways to promote a gambling company. By choosing to broadcast them at the right time on the right channels, one could cater to existing customers, and also brings in new ones. Some companies, for instance, choose to advertise their services during live sporting events. This way, they can reach their target demographic with ease. But advertising gambling companies on television is becoming increasingly difficult, due to all the policies placed. Television advertisements for these services have already been banned in several areas where gaming is legal. Restrictions are being put in place in other countries. In some areas, like the UK for example, there are no restrictions on televised adverts for sporting events like horse racing, as much of the industry depends on betting. For example, you can also advertise soccer betting using white label solutions.
When it comes to betting on sports, you’ve probably already seen big betting companies, like William Hill, Paddy Power or Bet365 advertising their services during matches on those very noticeable electronic hoardings in the stadium. Their efforts made even more prominent during the English Premier League. This could potentially make up for the ban on televised adverts during live matches.
Possibly the best forum for the promotion of a gambling company would be the internet. This is especially when it comes to disciplines that are out accessed via the internet, as online casinos. This is also the best means for targeted advertising. It’s where a company can only promote their services to individuals who might be interested in them. This would be very convenient, given that gambling is a niche market. Sportsbooks and online casinos usually tend to advertise on blogs related to gambling, sports tipping marketplaces, and other websites that deal with gambling and gambling related content. For this, you need to understand targeted traffic in gambling.
Some of the biggest players and teams are sponsored by betting companies, especially in the case of Association Football. This is specifically in England. Both European and Asian gambling firms vie for a spot on a club shirt. Last season, The Guardian found that almost 60% of the clubs from England’s top two divisions – the Premier League and the Championship, are sponsored by a sports book. Sky Bet even sponsors the EFL. Unlike other mediums, there are no restrictions on sponsorships, so getting your name on the Jersey of a top-flight team would do wonders, promotion-wise. Sponsorship can also be in the form of sponsored content.
If you’re thinking of taking your business to the next level with higher outreach, talk to our experts today to understand your options. With our vast advertising network, there are many ways of advertising in which we can even iron out for you. From SEM to SEO & Content Marketing, pick your right marketing method for your sports betting businesses.
Tags: Gambling Ads
