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While there are countless ways to advertise, popularize or endorse something, and affiliate marketing is an immensely popular and efficient one. Paruyr Shahbazyan, for example, is an entrepreneur who makes millions of dollars per year just by directing traffic to sports betting websites. To break it down, affiliate marketing is essentially a promotion method wherein a company or business offers a commission to their affiliates – individuals who promote that company’s products or services. The system is based on revenue sharing. It is also a lucrative business deal, especially in the online sphere. The industry is expected to be worth $6.8 billion by 2020. It is a win-win situation for both parties involved – the affiliate, who makes a profit, as well as the company, whose traffic increases.
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Affiliates can use targeted advertisements or independent third-party websites to promote a certain company or product, and so this marketing technique is an excellent way to reach niche audiences, sports fans for example. Since it is completely interest-based, and marketers can pick the products they want to promote. This means that a blog focused primarily focused on football would be a great affiliate marketer to other football oriented websites. Quite a few websites that are centered around football have several high paying affiliate programs that are completely free to join. Lowell Soccer, for instance, a UK based online football retailer, has thousands of third-party affiliates that promote their products- small independent blogs, sports, fashion, and health/fitness websites, news portals, shopping directories and even large MNCs. Like Lowell Soccer, plenty of football-oriented websites offer their partners a commission, sometimes up to 15%-25%, based on sales. If no sales occur, the affiliate makes no money.
Football fans are incredibly enthusiastic about the sport, and most have them don’t hesitate to spend large chunks of money on a good pair of football studs, or their favorite club’s official merchandise, which is why affiliate marketing is so effective in this sphere. There are even websites that offer tools, like Cappertech’s AffiliatePro, that helps you set up an affiliate programme. Becoming an affiliate is a simple process, all it requires is a quick sign up to a affiliate programme. Becoming a successful affiliate, however, is an entirely different story. Having said this, the industry is a profitable one and is an effective way to an efficient way to reach the right audiences in today’s technology-driven world.
