Importance Of Transcripts In Video Marketing

Hi everyone, I’m Chandni and welcome to yet another episode from the Video Marketing series by NickMetrics. In this video, we shall be looking at the importance and relevance of transcripts in video marketing. First of all, keep in mind that video transcription does not have to be some herculean task. Your customers will be watching the videos whether or not you want them to. The average person is said to watch more than 90 minutes of online video content per day. Now, imagine you not taking such an advantage.

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Yes, video is important but the deal with transcript is equally critical. Because of how fast humans consume content, there arises the need to get to the point much faster, and videos take time to tell the story. This is where transcription comes in. Essentially, video transcripts help your customers follow along and pull out the main points that are considered useful. This also guarantees easy sharing of the content. With video transcription and closed captions, you will be providing the same value to all and sundry. In other words, video transcripts would help you engage or connect with users who normally do not engage with just a standalone video.

Furthermore, you can boost your website’s search engine optimization with video transcripts and even very important, to maintain a strong Google Search ranking. These are just the fundamental purposes of the transcript in video marketing. Others are link building to lower bounce rates, among others. Immediately you begin to optimize for search, you will start seeing the benefits across the board. Specifically, increased traffic will create more leads, more leads will subsequently trigger more sales, and in turn, drive revenue. Transcribing videos is one strategy you do not want to take very lightly whether you are a beginner or a seasoned expert in the search marketing game.

So remember, the importance or benefits of video transcripts are…

• Higher search rankings
• Increased traffic
• Opportunities for link building
• More watch-time and lower bounce rates.

For more video marketing tips and strategies, stay tuned for more videos in this Video Marketing web series by NickMetrics.

Thank you for watching. See you next time!

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Tags: Video Marketing, Video Transcripts